It all starts with the Headline. It is a promise of something your customer would desire. Good headline words are: Free, How To, The Secret of, Fast, Easy, Best, Announcing, First Time. A good headline gets a person to read your copy.
Create a Desire for your product or service. Here is where you list the benefits to the reader. You must satisfy a need, lessen a hurt or create a good feeling. Many purchases are based on emotion rather than logic.
Once you have created a desire for your product or service, you must make a Call to Action. You’ve seen these key words: Call Now, Hurry, While Supplies last, Limited Offer, Act Now.
Finally, would must make your contact information easy to find. It should have your address & telephone number. P.O. Box numbers raise suspicions.
Final Tip: There is always a consumer fear to act. You must allay that fear so a customer will trust you. The key fear stoppers are: 100% Money Back Guarantee, Satisfaction Guaranteed, Full refund if you are not completely satisifed. It may seem risky to make these statements but realize 2 things. Most people are honest and will not return your product. However, your product or service must be such that you give consumers what you have promised. If you believe in your product make the promise.
Related posts:
How to Write An Ad That Sells Real Estate
What Real Estate Buzzwords Get Buyers to Call?
10 Tips To Better Writing.
