Archive for November 8th, 2006

Z-Day: Z for Zendetta

It is the duty of the entire real estate community…to guard consumers from hoaxers, con-men and frauds….If we are silent when confronted with the public’s gullibility toward the Zillow.com fraud, we are complicit in that harm. (Greg Swann, from Tell the world: Zillow.com is bunk)
We wrote the following posts during our trip to the matrix. [...]

Has Zillow Spiked The Google Juice? Holds #1 Spot in Google & Yahoo Search for “Appraise My Home”

These number 1s are in organic search results. For a site that’s not an appraisal site, how did Zillow jump the line ahead of all the true appraisal websites? So, who’s mixing the SEO sauce at Zillow.com? It sure is special.

If Zillow is not trying to mislead consumers that a zestimate is [...]

Zillow vs Consumers: The Search for Truth in a Sea of Madness

Truth Unveiled by Time (Bernini, 1645-52)
It is the duty of the entire real estate community…to guard consumers from hoaxers, con-men and frauds….If we are silent when confronted with the public’s gullibility toward the Zillow.com fraud, we are complicit in that harm. (Greg Swann, from Tell the world: Zillow.com is bunk)
Preface: We are advocates [...]

Zillow Truth By Association

Zillow’s inaccuracy may be painfully plainly appreciated on Zillow.com but as the zestimate starts popping up on Yahoo, Prudential and other respected real estate professionals’ websites, will it then gain an air of authenticity, accuracy and reliability? Will zestimates be rendered true by association? Though it wear its robe, Perception is not [...]

Zillow Housing Reports: The Statistical Lie of Estimated Truths

Do statistics mislead or distort reality if they contain zestimates of unsold houses as well as actual sales? Is a Zindex Housing Report better than a Miller Samuel ( Matrix ) Report which contain only actual sales?

If you don’t know the margin of error for a zestimated home (which can only be known after a [...]

Zillow’s Real Prey: It’s Not Brokers

Zillow is not a deadly threat to real estate brokers or agents. But we think it might sound the death knell for appraisers. Whether someone consults Zillow, their neighbor, postman, psychic or Ouijee board, on their journey to home ownership or sale, they will undoubtedly continue and end that long journey with the [...]

The Truth Is: Zillow Has A Right To Exist

It’s all about “informed” choice. Whether you agree with the scope of consumer protection or not, the underpinning of the law is that consumers should make informed choices. To that end, companies are made to post prominent disclaimers and disclosures. Some are dumb, of course, but we think the nature of the harm [...]

Zoophole: Only Humans Have To Post Conspicuous Non-Appraisal Disclaimers

Note: This post was written in September but never published. We decided to post it because of a piece of Greg “gospel” we found in it. (it’s at the end).
One reason we think Zillow should post a conspicuous disclaimer on its Home Page is because real estate brokers providing a CMA are legally required [...]

Is Zillow Betaproof?

When you are in Beta, you are invincible. Beta is the universal Internet excuse. It is equivalent to diplomatic immunity. When you wear a beta badge you can be unreliable, inaccurate, incompetent, glitchy, itchy, and just plain sucky. You are immune from ridicule or legal liability. When you’re “in beta”, you’re untouchable. [...]

Zillow Lawyer Guest Speaker At FTC Hearing

Liam Lavery, Esq., General Counsel for Zillow, was to be a guest speaker at the FTC Tech-Ade Hearings yesterday, November 7, 2006 (9-10 a.m.). The Topic: How Access to Information on the Internet Affects Consumers’ Buying Behavior.
The hearings were held at The George Washington University Lisner Auditorium and were open to the public. Did anyone [...]