If you’re a real estate agent you’ve probably noticed that it’s getting harder and harder to stand out from the crowd. With more agents joining the business everyday, it’s a real challenge to constantly find ways to be unique. So what can you do to differentiate yourself?
Noah Rosenblatt of UrbanDigs.com has posted a creative example of how to showcase your unique real estate knowledge – Video. Now you may be thinking what’s so unique about this? I’ve seen dozens of videos by agents on places like YouTube. Why is his video different?
It stands out for a number of reasons. The first reason is because he’s from New York. Just kidding 
His video is unique because he tells a story. It has a theme, flow, personality, information and advice. Buyers and sellers who see this video will quickly appreciate what Noah brings to the table – professional knowledge & likability. It’s a creative way to win over a potential buyer or seller. Everyone loves a movie star:)
The next time you have an open house, bring your camcorder or camera with you and be spontaneous. Ask buyers questions. Make them famous. Video the neighborhood. Ask neighbors why the like/don’t like living there. If you’re selling in a hi-rise building, video the the staff. I’m sure they’ll spill all sorts yummy beans. Interview random people on the street. Ask them weird real estate questions. You never know, you might get a gem of a response. Interview other agents or real estate professionals. Ask them to give you tips that would help buyers or sellers. Ask them what has worked for them. What makes them different? If you are an expert in a neighborhood or niche use video to broadcast it. Remember, some people are more visual than others. Show them that unzillowable view and explain to them why that view makes that home more valuable than an identical one next door without the view. As the saying goes, seeing is believing.
Now, you may be thinking that you can’t make a professional video like Noah did and you don’t have to. He’s lucky enough to have the skills to create his video but people love homemade videos too. Ever seen America’s Funniest Home Videos? You get the point. What’s most important is that you provide valuable information that will help buyers and sellers make informed decisions.
User generated content is what empowers us to be proactive rather than passive. Consumers will appreciate your creativity and will be able to bond with you even before they meet you in person. They will become more than just customers and clients. They will be your fans. And what do fans do better than anything else? Talk about what they are fans of = YOU. You can’t buy yourself that kind of advertising. Their word-of-mouth will pay big dividends for you. All it takes is some creativity and passion.
