Archive for April, 2008



Heat Sensitive Wallpaper

Here’s something different. Designer Shi Yuan has created a wallpaper that will change color as the temperature rises.  It uses heat sensitive ink.  And you thought wallpaper was old fashioned.
Cool:

Hot:

via: Baekdal.com.

Hotel Marketing Experiment Offers Guests a Bedtime Reader

 
Once upon a time, a hotel decided to do a little marketing experiment….
The Andaz Hotel in London (Andaz means “personal style”) has started a reader-in-residence  marketing program.  Guests can have any book read to them (yes, even the naughty ones) by Damian Barr, a London Times journalist who came up with the idea.  The program […]

Why Technology Will Lead to More Print Advertising

Yep. I’m saying it. Print advertising will rise again. And print media will thank technology for its resurrection. Huh?
My biggest gripe with online real estate companies with VC money (you know who you are) is the almost total lack of interest in using traditional media advertising, especially print, to drive […]

Real Estate Blogging’s Holy Grail and the Long Tale of The Transactional Visitor

I went on a quest last month to visit John and Mary McKnight of RSS Pieces, having heard of their mythical Google Knights of the First Page, bloggers who had slayed the Goliaths of Google real estate search, Sir Trulia, Sir Yahoo and Sir Realtor.com, to achieve consumer traffic supremacy for their market keywords. […]

Embed Any Document Into Your Blog or Website with DocStoc

Embed WORD documents, Pdf, Power Point presentations or Excel spreadsheets into your blog posts with DocStoc. It’s as easy as embedding a YouTube video.
Here’s how you do it:
1. Upload the document to docstoc.com. (You can upload anonymously, keep your documents private or reserve full copyright to any made public). Uploading is very simple. […]

Florida Assisted Living Facilities Can Evict Residents Without Reason or Appeal

Imagine you, or a loved one, is a resident of an assisted living facility and you are evicted without reason. Imagine also that you have no right of appeal. You get 45 days to move out— that’s it. No, you are not in a communist country. You are in Florida, […]

Schedule a Free Wake Up Call or Telephone Reminder from Your Computer

Do you have to get up at a certain time to make that important meeting and don’t trust your mental alarm clock, think the wake-up call guy is out to get you, or that you might forget to set the alarm clock to a.m.?  Try Wakerupper.com, a free service you can program online to call […]

Can’t Pay Your Property Taxes? Work it Off

There are novel programs to help folks who have trouble paying their home property taxes. In more than 100 communities across the United States, local municipalities are hiring homeowners 60 and older to work for the town. Their wages, some of which are tax free, are directly applied to the homeowner’s property tax bill.
These […]

Reachd Running Google Adwords Training Camp

Stephen Jagger, Founding Partner at Reachd.com (and Ubertor) asked if I’d mind posting information on their April 17, 2008 training event being held from 9 am - 12 noon at Zillow headquarters in downtown Seattle, 999 3rd Avenue, Suite 4600 (great views up there). Why not?
They are offering a 3 hour Google Adwords real […]

Will Real Estate Go to the Dogs? or The Case for a Metasearch Engine

Realogy just dropped 500,000 of its real estate listings on Trulia. (They will also be feeding their house listings to Zillow, AOL, Google Base, Frontdoor and other real estate portals). Windemere and Prudential have also jumped on the online syndication bandwagon to make their massive databases of home listings available to consumers. […]