Skywriting has fascinated me since I was a kid. Yes, the art was transitory, but my eyes were glued to the work as it was being crafted in the sky– always trying to guess the message. Alas, skywriting became a lost advertising art. (In an effort to bring it back, I had invented a way to skywrite at night using phosphorescent powder —but only in my head.)
Nowadays,advertising in the sky is limited to small aircraft towing long banners back and forth across the beach fronts of vacationland America. And there is the occasional blimp and hot air balloon. (I have on one occasion seen a plane with a lighted message on its underbelly.) Well, there’s something new in the air.
The are called Flogos, floating logos. They are made of something similar to a soap bubble and sent into the sky by a machine called a flogo generator. The generator pumps flogos through a stencil at the rate of 1 every 15 seconds. The largest size is 48 inches.
The company says its flogos can last from a few minutes to an hour, depending on weather conditions. They can travel 20-30 miles and reach an altitude of 20,000 feet! The current flogos are white like clouds but colored flogos are in the works. Best of all, they are green and environmentally safe.
To learn more, visit flogos.net.
h/t: LiveScience.
Technorati Tags: advertising, marketing, technology, new products, flogos, skywriting
