Remember Used Cars? They got such a bad rap, along with the folks that sold them, that some marketing genius decided to re-label them Pre-Owned Automobiles. How clever. Then some smarter genius said “Hey, my pre-owned automobiles are CERTIFIED”. What a warm and fuzzy buzzword: Certified. The label stuck and the craze began. Now, you […]
Author Archive for Joseph Ferrara
Zip Realty to Offer Certified Pre-Owned Homes
Published by May 16th, 2008 in Real Estate Marketing. 5 CommentsUse Summize to set up Twitter Alert RSS Feeds.
Do a search on Summize and get the RSS feed. Set one up as you would a Google Alert (by keywords) or for yourself (or anyone else) so you know when folks are twittering your name.
Since I am not usually on Twitter (too addictive), this serves me […]
Summize is a Twitter search engine. Basic search or Advanced.
Technorati Tags: twitter, search, technology
Today, May 13, 2008, in San Francisco, California for unfair competition, trademark infringement, false advertising and breach of fiduciary duty. Craig wants a jury trial and eBay profits. Last month eBay sued Craig in Delaware. East Coast v. West Coast rumble.
source. (read Craig’s legal papers after the jump)
The Future of Real Estate Search: Voice Input Search
Published by May 13th, 2008 in Real estate search. 4 CommentsVoice input search is coming to online search, and by extension, to real estate search.
Remember the Yellow Pages mantra, “Let your fingers do the walking” ? Well, consumers will let their voices do the walking with voice enabled search. Rather than typing into the Google or Yahoo box, folks searching for a home, or anything […]
The Zindex Illusion or How to Sell A Housing Report Without Using Actual Home Sales
Published by May 12th, 2008 in zillow. 18 CommentsZillow’s Zindex does not include recent home sales, yet it professes to be a reliable indicator of home values.
From Zillow’s May 6, 2008 Press Release:
Home values in the first quarter of 2008 fell 1.6 percent from the fourth quarter and 7.7 percent from the year-ago quarter, marking the most significant year-over-year decline in the past […]
To mothers everywhere, Happy Mothers’ Day!
Did you know it’s the 100th anniversary of the official celebration of Mothers’ Day? Somebody did.
[Image: Inside album photo from The Mothers of Invention’s We’re Only in It for the Money. (1968 Verve) ]
I was always surprised when we were asked for an interview. What the heck did we know about anything. I just went with my gut and whatever tickled my fancy I posted. I tried to tie it to real estate but often the connections were pretty flimsy. What the hay, I thought, if I like […]
I’m not sure when I started doing Selltoons, but here are a few I like. As you can see, I have virtually no photoshopping skills (I use Microsoft PictureIt and Paint.net) and rely on the caption to make a point. Sometimes it works. See more Selltoons here.
Rudy added Alan Dalton, which was a […]
Flashback: Blogging From New York to San Francisco
Published by May 8th, 2008 in Marketing tips. 1 CommentWe started Blog Tour USA officially on July 2, 2007 at a rooftop party with Jon Washburn, Caleb Mardini, Phil de Video and some other rowdy bloggers in Manhattan.
We hit the road toward San Francisco the next morning heading north to Boston (yeah, I know it’s not west, but we had to see some blog […]
