Joseph Ferrara

Author Archive for Joseph Ferrara

Ad:Tech New York: Sellsius Notes & Quotes, Part 1

Published by Joseph Ferrara November 7th, 2008 in Marketing tips.

“Creativity is a commodity” This was my main takeaway from ad:tech (so, if you want, you can stop reading the post now)
Images are all powerful because they cross all language barriers.
Let consumers “experience” your brand and feel more connected to it. Lenovo created “Voices of the Olympic Games” and invited athletes […]

Zillow Surrenders Most Of Its Real Estate Licenses

Published by Joseph Ferrara November 6th, 2008 in zillow.

According to Inman News, real estate media company Zillow has chosen to give up all but two of its state real estate broker licenses as a cost cutting measure. (It kept Washington and Texas). On October 17, 2008, Zillow CEO Rich Barton publicly announced the layoff of 25% of its workforce.
Zillow […]

Cyberhomes Named Top Undiscovered Real Estate Website By PC Magazine

Published by Joseph Ferrara November 5th, 2008 in Cool Websites.

Cyberhomes was the only real estate portal recently named in PC Magazines Top 100 Undiscovered Websites.
PC Magazine’s selection process:
We put the call out for Web site nominations on PCMag.com, AppScout.com, and internally among the PC Magazine staff. The committee members vote on each Web site on a 10-point scale, and the votes are then averaged […]

Tech Trivia Question of The Day

Published by Joseph Ferrara November 5th, 2008 in tech trivia.

Who is responsible for first using @ in email?

addthis_url = ‘http%3A%2F%2Fblog.sellsiusrealestate.com%2Ftech-trivia%2Ftech-trivia-question-of-the-day%2F2008%2F11%2F05%2F’;
addthis_title = ‘Tech+Trivia+Question+of+The+Day’;
addthis_pub = ”;

Get In Your Truck & Vote

Published by Joseph Ferrara November 4th, 2008 in Marketing tips.

Sunset Park Vote Truck image credit: Curbed (New York)

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addthis_title = ‘Get+In+Your+Truck+%26%23038%3B+Vote’;
addthis_pub = ”;

Top 25 Most Influential Real Estate Bloggers 2008 Named by Inman News

Published by Joseph Ferrara November 4th, 2008 in Blogging.

Thanks to Brad Inman and Inman News for including me on their 2008 list of Top 25 Most Influential Real Estate Bloggers, Industry Commentary (Brad must like the Selltoons).
Here is the full list:
Broker and Agent Blogs:
Kris Berg – The San Diego Home Blog
Teresa Boardman – St. Paul Real Estate Blog
Noah Rosenblatt – Urbandigs
Daniel Rothamel – […]

Pink Slips & Sinking Ships: Has The Wizard of Z Lost His Mojo?

Published by Joseph Ferrara November 3rd, 2008 in Rant.

WARNING: Rant ahead. Read at your own risk. Don’t complain to me later.

This post is about marketing, corporate transparency, and yes, pink slips.
Marketing Dresses to Kill
Good marketing creates a positive impression (desire) in the minds of consumers/clients/ advertisers. But it also has an effect on the competition. Marketing is, in part, […]

NoPayTenant Is Landlord Deadbeat List

Published by Joseph Ferrara November 3rd, 2008 in rental.

NoPayTenants.com is a free site for landlords to list, you guessed it, tenants who don’t pay.
Registration is required for rental property owners who want to add or update their tenant records.
Landlords can search by name, mobile phone number, social security & drivers license numbers (last 4 digits). Tips for searching for nonpaying tenants here.
Related […]

Twitter Marketing: Reserve Your Names Before A Squatter Does

Published by Joseph Ferrara November 2nd, 2008 in Marketing tips.

Like a domain name, a Twitter ID can be a valuable asset, if only to protect your reputation. So if you haven’t done so, reserve all the names you think you’ll need to protect on Twitter. Don’t forget your own name.
Twitter ID tip: Since Twitter will not let you register more than […]

Going to NAR? Meet Sellsius and HomeGain’s Max