How do you reach your target market in a creative way?
This is how Papa Johns Pizza did it, with the help of Saatchi & Saatchi. It is a great example of the proper use of place marketing.
This ad took Lions Direct Gold award at the 2006 Cannes Lions International Advertising Festival (IAF). {via Coolhunter}
Here’s another from Coke. It is a sound emitting poster from Sweden. It shouts “Goooaaaallll” in a continuous loop. While creative, it can also be obnoxious, leading to vandalism. Yet, if sonic marketing is subtle, it can draw crowds, as did a 1998 SPA water poster quietly emitting the sound of “softer” bubbles in Amsterdam. (via Adland)
Maybe a creative real estate broker’s poster can say “SOLD”? It would get you free media coverage and maybe a few listings. What do you think?
