Survey Says More Wealthy Read and Write Blogs


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Seventy-six percent of US internet users earning over $150,000 per year read blogs, up from 57 percent 2 years ago, according to a recent survey by the Luxury Institute. And would you believe 24% of them are bloggers themselves? What’s also interesting is that only 25% of general internet users read blogs, with a scant 9% writing them. This is according to the Pew Institute and American Life Project.

Either the wealthier segment of society has more time on their hands or they are the early adopters.

The Luxury Institute surveyed 1000 web users earning in excess of $150k per year and, according to the bean counters, the margin of error is a little over 3 percent.

The Luxury Institute is based in New York City on 57th Street.

Source: UPI

Further Reading:

The Future of the Internet Pew Institute and American Life Project [pdf]

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  • The survey reveal the truth and power of online businesses. What are statictics average age of users use online and create blogs?
  • I believe it and I don't think we have hit critical mass yet.
  • please pass the Grey Poupon
  • This is very interesting. I would not assume for these #'s to be this high yet...but I guess it is all very good news for all of us! Thanks once again for great information!
  • I'm starting to think blogs are going to defeat television. Really once you get a high speed internet connection the range of entertainment and information is just better out here.

    The high speed connection being the key I think.
  • And the feedreader is the favorites on the remote control?
  • As a blogging newbie, this information really piqued my interest. Since my blog targets almost exclusively "the luxury crowd", I would say this is great news...provided I do my part and keep good content flowing.

    Thanks once again!
  • I must admit an attraction to the luxury marketplace in all its manifestations. I will come for a visit. (If we can be of any help, just ask.)
    -jf
  • Interesting study. Well I guess it sounds like blogging is the perfect medium for Real Estate Agents. I know we all love big sales.
  • This doesn't surprise me that much but good to see it confirmed with the data above.
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    I am wondering if the 25 percent number for "general" users also includes the wealthy bloggers (or is "general" the new term for those earning less than $150k?). That might make the lower tier percentages even lower.

    Forgive me. I think I am still tweaked from taxes:-$
  • I would assume so Roberta.
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    There is an amazing how-to for changing the amazon price.
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  • Just discovered a complete list of all marked down products at Amazon, sorted by category
    and % off, ranging from 50% off to 90% off (thanks Sonja for the effort).

    Actually I never thought Amazon would have articles with 90% off, but only in the category
    Electronics there are more than 3000 of them - look for yourself, the list is on
    Bargain Hunter (which is a blog of a woman who specializes in finding good deals at
    Amazon, like Britain’s "Jeanie").
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