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	<title>Comments on: The Emperor Has No Clothes: Content Is Not King</title>
	<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/</link>
	<description></description>
	<pubDate>Sat,  6 Sep 2008 19:35:33 +0000</pubDate>
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		<title>By: Best Of Sellsius° 2006 at sellsius° real estate blog</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-44849</link>
		<dc:creator>Best Of Sellsius° 2006 at sellsius° real estate blog</dc:creator>
		<pubDate>Wed, 03 Jan 2007 15:28:09 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-44849</guid>
		<description>[...] Top 10 Women Real Estate Bloggers (best overall post. It helped define our role as promoters)  Take The Sellsius° 101 Blog Post Challenge (best blogging community event post)  Unzillowable, To Coin A Phrase (best meme post. Unzillowable is now Googleable. Can a t-shirt be far behind?)  Mining The Elusive Unzillowable (best commented post. Plus, JF gets to dance with David G of Zillow)  The Ultimate Zillow Poll (best poll post)  Will Zillow Let Listing Owners Opt-Out Now? (best Zillow advice post)  World&#8217;s First Unzillowable Listing (best use of unzillowable by a realtor. Jay Thompson owns the distinction)  SEOmoz Web 2.0 Awards: Sellsius° Receives Honorable Mention (best award post. They gave us a nice badge for the blog) Inman Real Estate Connect NYC 2007: Sellsius° Invited As A Panelist (best self-promotion post)  5 Ways To Market Yourself As An Expert (best read post. Maybe it was the free cruise tip that attracted 30,000 visitors) To Catch A Link, Use The Right Bait (best linkbaiting post) Linking Law &#38; The Rabbit Holes of the Web (best legal post)  A New York Ghost Story (best Halloween post)  The Zen Blogger&#8217;s Manifesto (best linked by an A-list blogger) Redfin Does Not Own Registered Trademark &#8220;Real Estate 2.0&#8243; (best news post that eased a fellow blogger&#8217;s mind)  Sellsius° and Engadget Team To Save Tech Landmark (best collaboration post. We got to know Ryan Block)  Blog Readers Save Bell Labs (best blog advocacy post)  Craigslist Dialogue with Sellsius° (best Craig Newmark non-interview interview) Sellsius° Santa is Naughty and Nice (best holiday tradition post)  Scent Marketing: Leading Consumers By The Nose (best search engine traffic post) Christine Forgione of NYHouses4Sale Interviews Sellsius° (best first interview: you always remember your first time.)  Real Estate Blog Girl Chats With Sellsius° (best second interview. When 2 women get you, BOTH are the best) You Might Be A Blogoholic If... (best blog addiction post.)  Boys Will Be Boys (best photo post)  Hold All My Calls, I&#8217;m Too Busy Blogging (best video post) Craigslist Videos: NYC Real Estate Agents Want Me To Charge Them (second place video)  There Is No Spoon (best experimental post)  Sellsius° Blog Test: An Experiment of Matrix Proportions (best explanation of an experimental post)  Blog Marathon: 50 Posts In One Day (best blogging first post. First blog to post 50 in a day)  Realtor&#8217;s Allan Dalton Calls Zillow Carnival Act (best Selltoon) Real Estate Horror (second place) The Madness of Crowds (best play on a bestseller title. Plus, we got the chance to cite A Confederacy of Dunces)  The Emperor Has No Clothes: Content Is Not King (best contrarian post)  Sellsius° Exclusive: Trump Lands On Moon (best April Fools post)  2010: A Real Estate Odyssey (best futuristic post)  Broker Gets MLS Grief For Listing $1 House For Sale (best Open Mike post) Ardell Looking Good at 50 (sexiest post)  Centralia (hottest post) Blog Surfing Is Born: Sellsius° and Blogging Systems Collaborate on Wordpress Tool (our best (first) widget) 10 Ways to Spot A Liar (best Stumbleupon post) How to Overthrow A Tyrant: Fighting A Co-op Board Rejection (best post for NYC brokers)  Inman Real Estate Connect NYC 2006 (best opening day of the Sellsius° blog post) [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Top 10 Women Real Estate Bloggers (best overall post. It helped define our role as promoters)  Take The Sellsius° 101 Blog Post Challenge (best blogging community event post)  Unzillowable, To Coin A Phrase (best meme post. Unzillowable is now Googleable. Can a t-shirt be far behind?)  Mining The Elusive Unzillowable (best commented post. Plus, JF gets to dance with David G of Zillow)  The Ultimate Zillow Poll (best poll post)  Will Zillow Let Listing Owners Opt-Out Now? (best Zillow advice post)  World&#8217;s First Unzillowable Listing (best use of unzillowable by a realtor. Jay Thompson owns the distinction)  SEOmoz Web 2.0 Awards: Sellsius° Receives Honorable Mention (best award post. They gave us a nice badge for the blog) Inman Real Estate Connect NYC 2007: Sellsius° Invited As A Panelist (best self-promotion post)  5 Ways To Market Yourself As An Expert (best read post. Maybe it was the free cruise tip that attracted 30,000 visitors) To Catch A Link, Use The Right Bait (best linkbaiting post) Linking Law &#38; The Rabbit Holes of the Web (best legal post)  A New York Ghost Story (best Halloween post)  The Zen Blogger&#8217;s Manifesto (best linked by an A-list blogger) Redfin Does Not Own Registered Trademark &#8220;Real Estate 2.0&#8243; (best news post that eased a fellow blogger&#8217;s mind)  Sellsius° and Engadget Team To Save Tech Landmark (best collaboration post. We got to know Ryan Block)  Blog Readers Save Bell Labs (best blog advocacy post)  Craigslist Dialogue with Sellsius° (best Craig Newmark non-interview interview) Sellsius° Santa is Naughty and Nice (best holiday tradition post)  Scent Marketing: Leading Consumers By The Nose (best search engine traffic post) Christine Forgione of NYHouses4Sale Interviews Sellsius° (best first interview: you always remember your first time.)  Real Estate Blog Girl Chats With Sellsius° (best second interview. When 2 women get you, BOTH are the best) You Might Be A Blogoholic If&#8230; (best blog addiction post.)  Boys Will Be Boys (best photo post)  Hold All My Calls, I&#8217;m Too Busy Blogging (best video post) Craigslist Videos: NYC Real Estate Agents Want Me To Charge Them (second place video)  There Is No Spoon (best experimental post)  Sellsius° Blog Test: An Experiment of Matrix Proportions (best explanation of an experimental post)  Blog Marathon: 50 Posts In One Day (best blogging first post. First blog to post 50 in a day)  Realtor&#8217;s Allan Dalton Calls Zillow Carnival Act (best Selltoon) Real Estate Horror (second place) The Madness of Crowds (best play on a bestseller title. Plus, we got the chance to cite A Confederacy of Dunces)  The Emperor Has No Clothes: Content Is Not King (best contrarian post)  Sellsius° Exclusive: Trump Lands On Moon (best April Fools post)  2010: A Real Estate Odyssey (best futuristic post)  Broker Gets MLS Grief For Listing $1 House For Sale (best Open Mike post) Ardell Looking Good at 50 (sexiest post)  Centralia (hottest post) Blog Surfing Is Born: Sellsius° and Blogging Systems Collaborate on Wordpress Tool (our best (first) widget) 10 Ways to Spot A Liar (best Stumbleupon post) How to Overthrow A Tyrant: Fighting A Co-op Board Rejection (best post for NYC brokers)  Inman Real Estate Connect NYC 2006 (best opening day of the Sellsius° blog post) [&#8230;]</p>
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		<title>By: 10 Reasons Why Someone May Stop Reading Your Blog at sellsius° real estate blog</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-23287</link>
		<dc:creator>10 Reasons Why Someone May Stop Reading Your Blog at sellsius° real estate blog</dc:creator>
		<pubDate>Mon, 04 Dec 2006 21:07:21 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-23287</guid>
		<description>[...] Related posts: The Madness of Crowds The Emperor Has No Clothes: Content is Not King.    Listen to this podcast [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Related posts: The Madness of Crowds The Emperor Has No Clothes: Content is Not King.    Listen to this podcast [&#8230;]</p>
]]></content:encoded>
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		<title>By: at Livium-The Blog</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15786</link>
		<dc:creator>at Livium-The Blog</dc:creator>
		<pubDate>Wed, 11 Oct 2006 19:19:42 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15786</guid>
		<description>[...] You stand out now merely because you blog. What will happen when even that isn&#8217;t enough? When content is no longer king? [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] You stand out now merely because you blog. What will happen when even that isn&#8217;t enough? When content is no longer king? [&#8230;]</p>
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		<title>By: sellsius°</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15779</link>
		<dc:creator>sellsius°</dc:creator>
		<pubDate>Wed, 11 Oct 2006 17:06:06 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15779</guid>
		<description>Value works for me too. It's democratic. Not everyone shares the same value.  And value varies.  If I am about to buy a house I value home buying posts more than selling posts &#038; vice versa. 

What your readers find valuable may be quite different than mine or anothers.  Readers gravitate to what they enjoy.  It's so darn subjective---it's a matter of personal taste when you boil it down. If I were told to write on certain topics to get readers but the topics did not appeal to me, I wouldn't do it. Neither would most people, I suspect.  That would be blog slavery.  

Even our readers value different things at different times. They may not always want a How To list.  Maybe they need to hear us rant on something that will excite them to comment. I find that few comment on "How tos" or "List of best this or that".  It's passive content, if you will. Comments come from stirring emotions and controversial topics. But both have their place. Both have value.  

Ultimately I do not like blogging rules.  I think the medium is too young to pigeon hole &#038; it stifles creativity &#038; innovation.</description>
		<content:encoded><![CDATA[<p>Value works for me too. It&#8217;s democratic. Not everyone shares the same value.  And value varies.  If I am about to buy a house I value home buying posts more than selling posts &#038; vice versa. </p>
<p>What your readers find valuable may be quite different than mine or anothers.  Readers gravitate to what they enjoy.  It&#8217;s so darn subjective&#8212;it&#8217;s a matter of personal taste when you boil it down. If I were told to write on certain topics to get readers but the topics did not appeal to me, I wouldn&#8217;t do it. Neither would most people, I suspect.  That would be blog slavery.  </p>
<p>Even our readers value different things at different times. They may not always want a How To list.  Maybe they need to hear us rant on something that will excite them to comment. I find that few comment on &#8220;How tos&#8221; or &#8220;List of best this or that&#8221;.  It&#8217;s passive content, if you will. Comments come from stirring emotions and controversial topics. But both have their place. Both have value.  </p>
<p>Ultimately I do not like blogging rules.  I think the medium is too young to pigeon hole &#038; it stifles creativity &#038; innovation.</p>
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		<title>By: Merv</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15775</link>
		<dc:creator>Merv</dc:creator>
		<pubDate>Wed, 11 Oct 2006 16:25:31 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15775</guid>
		<description>I too have gone full circle around defining a successful blog. Visitors? Page views? Google rank? New clients? Comments? Industry recognition? All good. Real success in my mind is knowing that I am giving readers something meaningful that they want and they are becoming better informed about our markets and industry.

In addition, there's nothing better than providing a small bit of my mind that that gets people to think a little differently. Thanks jf for your recent &lt;a href="http://askmerv.choice3realty.com/000721.html" rel="nofollow"&gt;comment&lt;/a&gt;. Makes this a little more worthwhile.</description>
		<content:encoded><![CDATA[<p>I too have gone full circle around defining a successful blog. Visitors? Page views? Google rank? New clients? Comments? Industry recognition? All good. Real success in my mind is knowing that I am giving readers something meaningful that they want and they are becoming better informed about our markets and industry.</p>
<p>In addition, there&#8217;s nothing better than providing a small bit of my mind that that gets people to think a little differently. Thanks jf for your recent <a href="http://askmerv.choice3realty.com/000721.html" >comment</a>. Makes this a little more worthwhile.</p>
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		<title>By: Jason Leister</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15771</link>
		<dc:creator>Jason Leister</dc:creator>
		<pubDate>Wed, 11 Oct 2006 15:14:11 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15771</guid>
		<description>I think it comes down to value.

Here's my "Golden Rule of Blogging..."  And by Golden Rule, I don't mean something everyone should follow, just something I know I should follow.

What is the most valuable thing I can say right now that will have the greatest impact on my readers?

Works for me...</description>
		<content:encoded><![CDATA[<p>I think it comes down to value.</p>
<p>Here&#8217;s my &#8220;Golden Rule of Blogging&#8230;&#8221;  And by Golden Rule, I don&#8217;t mean something everyone should follow, just something I know I should follow.</p>
<p>What is the most valuable thing I can say right now that will have the greatest impact on my readers?</p>
<p>Works for me&#8230;</p>
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		<title>By: Brad</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15763</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Wed, 11 Oct 2006 13:00:29 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15763</guid>
		<description>I concur, my emperor of good blog posts.

style, readability, freshness, market specific, and valuable information are all variables subject to each blog viewers uniqueness</description>
		<content:encoded><![CDATA[<p>I concur, my emperor of good blog posts.</p>
<p>style, readability, freshness, market specific, and valuable information are all variables subject to each blog viewers uniqueness</p>
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		<title>By: REBlogGirl</title>
		<link>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15762</link>
		<dc:creator>REBlogGirl</dc:creator>
		<pubDate>Wed, 11 Oct 2006 12:03:15 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/blogging/the-emperor-has-no-clothes-content-is-not-king/2006/10/11/#comment-15762</guid>
		<description>Excellent post.  I read so many bad blogs where quantity wins our over quality all the time.  I am glad to see someone promoting the quality blog post.  Outside of Google who could care a lick about content, the rest of the search engines rank it very highly in their algorithms.  Therefore there needs to be a solid balance between marketing the keyword relevancy to search engines and useful, readable, sticky content to readers.  Who cares if you rank #1 in Google because you basically spammed keywords with junk content if once people click on your site they can't wait to get off it because it is boring, useless or unreadable.</description>
		<content:encoded><![CDATA[<p>Excellent post.  I read so many bad blogs where quantity wins our over quality all the time.  I am glad to see someone promoting the quality blog post.  Outside of Google who could care a lick about content, the rest of the search engines rank it very highly in their algorithms.  Therefore there needs to be a solid balance between marketing the keyword relevancy to search engines and useful, readable, sticky content to readers.  Who cares if you rank #1 in Google because you basically spammed keywords with junk content if once people click on your site they can&#8217;t wait to get off it because it is boring, useless or unreadable.</p>
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