
Happy Halloweenie. (we couldn’t resist T)
Zillow is now pitching its goods and services in the Active Rain community. Zillow’s Spencer Rascoff has joined Active Rain. He says he’s there to blog– but it appears he’s mainly there to advertise for Zillow. Gadzooks, his first few posts are basically Zillow ads. (The one “Catch me on TV” is pure self-promotion, which we think is a fine and beautiful thing baby).
Perhaps his blogger disguise will help him better market to real estate professionals. In some purist circles, this style of blogging could get you egged and booted from the Blogger’s Club (it should at least earn you a roasting). We say go for it.
Or is this a preemptive way to make nice with the AR blogger community before announcing Zillow’s coup d’etat of Active Rain?
Nice costumes guys.
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