Real estate brokers & agents are always looking for new ways to market themselves. MIT Advertising Lab has a post on a body shop which marketed its services by leaving a written estimate on the windshields of damaged cars in the parking lot—inexpensive ads targeted directly to their customer. Clever? Old school spam? See our related post on the value of Place Marketing.
What would happen if a broker drove around a neighborhood and left CMAs in select mailboxes? Would this make him an innovative place marketer or a CMA spammer?
