We have become so bombarded with advertising, we hardly notice it anymore. Well, advertising 2.0 companies like Human Locator are changing that. Human Locator produces interactive ads which you can’t help but notice. It gets your attention by inviting your participation in the experience. This type of advertising can help build your brand awareness. Definitely a way to draw attention and stand out from the competition.
This award winning company is based in New York City. Since it’s right down the street from us, we’ll have to take a walk over and get a better look. We’ll let you know.
Here’s the skinny:
Human Locator is an interactive visual system developed by Freeset and designed expressly for advertising. Drawing on cutting edge computer visualization techniques to track full body movement in real time, it allows consumers to actively participate in and interact with advertising. At the same time the system provides advertisers with measurable viewer data. Freeset’s Human Locator system cuts through day-to-day visual clutter and attracts and holds the consumer’s attention with interaction. Human Locator brings the interactivity of the Internet to real-world environments…
Most spaces will do fine: outside or inside, crowded or not, light or dim. A storefront window, a company exhibition booth, the entrance of an office tower, a billboard in a public square, a display at the airport. (FAQ)
We see this as a growing trend— bringing Web 2.0 offline to engage consumers.
Check out the demos here.
See an ad in action here in Elle MacPherson Intimates’ storefront on Fifth Avenue, Manhattan during this year’s New York Fashion Week. The night effect is very cool.
h/t ch.aoti.ca. video h/t scott goodson’s writings.
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Technorati Tags: advertising, marketing, web 2.0, brand
I think traditional advertising done well can still engage people.