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Trump Selling the Sizzle… And the Steak

Published by Joseph Ferrara (2) October 8th, 2007 in Branding/ Marketing and Trump. Comments

Donald Trump is a master of marketing his brand– himself. His name graces buildings, casinos, books, even television shows. Now, he’s branding cows for his line of Trump Steaks. He’s selling his sizzle through Sharper Image.

Is Trump overcooking his brand?

Personal Branding blog wonders if the master real estate developer is spreading his brand too thin.

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  • All I can say is, WOW. I about doubled over laughing when I first saw that ad. The one that I saw was larger than life outside the sharper image store in our local mall.

    I'm surprised that while he is wearing a Trump tie in that photo, that he didn't take the opportunity to pull up his sleeve to show his Trump watch while pointing to the Trump Beef.

    Nothing says "Business Food" like trump steaks.
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