Marketing with light is a surefire way to get noticed. Lumalive allows fabrics to emit light messages. The light emitting material can be applied to clothing, furniture….well, anywhere there is fabric.
The innovative material was created by Philips. According to the website:
The Lumalive system is exceptionally well suited for promotional applications. Lumalive fabrics only become visible when they light up to display vividly colored patterns, logos, short text messages or even full-color animations. The electronics, batteries and LED arrays are fully integrated and invisible to the observer and wearer. When the display suddenly lights up, the resulting surprise effect will capture the attention of an audience and make sure they remember the message displayed.
What’s really cool about lumalive is that it can be programmed to give an animated and multi-colored display.
And don’t worry about being zapped in the rain, the material is waterproof.
