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Sexpresso To Go: Cowgirls Milking It

Published by Joseph Ferrara (2) February 8th, 2007 in Advertising, Business and Sellsius Real Estate Blog. Comments

How to build a coffee empire and slay the Starbucks giant in 3 easy steps:

1. Start with a cute unpretentious name.

espresso.jpg

2. Sell it through drive-up windows at easy to spot stands.

cowgirls2.jpg

3. Sell it HOT.
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Cowgirls Espresso of Seattle (Caffeine Central) has found a sure-fire way to sell coffee that is raising a few eyebrows, as well as the company’s bottom line. Not to mention the tip jars. Simply take attractive female baristas and have them strip off those boring outfits with green aprons. The women evidently love the idea. With a minimum dress code (heck you can roll out of bed in your nightie and go straight to work) and tips ranging from $80-150 per day, it beats working for Starbucks.

For some reason we don’t see this idea working in real estate, (hmmm?) unless you were marketing student housing to testosterone juiced college students.

H/T: Nightline

Further Reading On Sex and Selling:

This is your Brain on Jugs (Slate) (men accept disadvantageous deals)
Beauty and the Labor Market (Professors say there is a beauty premium)
So Much for that Merit Raise, The Link Between Wages and Appearance (The Regional Economist)
Broker Babes and Boys Contest (Curbed) Huh?

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  • gavelect
    I was going to mention if they get to wear nightwear on the night shift but when I see how much tips they are earning I doubt it very much, were do I sign up? this is a great idea.
  • Thanks for stopping by Georgia. When I am in the neighborhood I will definitely stop in for the hot stuff you all serve up. It seems like a fun place to work.
  • georgia
    so i work here !!!!!!! so much fun but hey boys, do me a favor and dont be so mean to the ladies who may not be your particular taste! these babes can rock your world and anyways shouldnt be judging when your the ones driving through with extras on you as well. our ladies are the sexiest though, las vegas is sooo sin city and we do serve it up soo very hot and damn sexy baby!! cum visit me !! -georgia
  • You never know until you try Laura :) It could put you on the front page of the local paper if you tipped them off.

    Cowgirls Espresso also has "theme" days. I never heard of a theme Open House so you might be the first to try that.
  • I love it. I bet tips are pretty good. Not sure if the same concept would work for me at an open house or not........
  • Sex sells. It's a fact of life. God bless them for using their God given ass-ets to earn the mighty buck. In fact, look at the recent push in NYC to hire real estate agents from the ranks of modeling agencies. It's all the same and a well worn business model. Good looking babes + product = sales.
  • OK, you got me to go and look... Too bad they all didn't have the looks of the one you chose for this post.
  • They're not too far the office, maybe I need to start previewing in the South end.
  • Love it! I actually worked in a "Javastop" like this throughout college...and of course I worked it for the tips....but I guess I should of left my clothes at home...it could have paid for my graduate degree! Nice find!
  • I'll buy the nipple tassles.
  • you should see me in a 2 piece! md
  • Jonathan, maybe it's time for a Realtor calendar. We'll go halfies
    :)
  • Dude, I would buy a house from this girl any day. Of course, my wife might object...ehr...

    Anyway. I don't know what you mean about this not working in Real Estate. I'm damn sexy. That must be the reason for my wild success.
  • Ah, yes, the mysterious burkah.

    Contessa, did you know there used to be a topless shoeshine business in San Francisco?
  • Nice Tips! It reminds me of the hot dog cart peddlers in Florida ... I was riding with a guy who suddenly turned and crossed 3 lanes of oncoming traffic for a dawg served up by a thong. Yes, sex sells, hence the burkah. Mustard and relish for me. Does no one find that Realtor lapel pin as exciting?
  • THEY NEED A BLOG!
  • lol. It's like the bettlenut ladies in Taiwan where they sell in booths skimply dressed. It's a hit. Most men who buy don't really need one. They just want to peek at the ladies manning the booth. If there's a long queue, ladies deliver bettlenuts in your car. Of course men love the varying degrees of nakedness. :)
  • The Hooters for Coffee. I'm surprised it hasn't shown up sooner.
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