Archive for the 'Advertising' Category

Advertising in the Clouds with Flogos

Skywriting has fascinated me since I was a kid.  Yes, the art was transitory, but my eyes were glued to the work as it was being crafted in the sky– always trying to guess the message.   Alas, skywriting became a lost advertising art.  (In an effort to bring it back, I had invented a way […]

Real Estate Ad of the Day

via my blog buds at CondoDomain.

Creative Advertising Has a Long Tail

Businesses should always be looking for interesting and creative ways to advertise and market, both online and offline.
Clever ads have a long reach. Not only are they attention grabbing in the actual location, clever ads gets spread around via newspapers, magazines (maybe a TV spot), as well as online, via blogs, forums and social […]

Best Film Ad for 2007

This ad won the 2007 Golden Lion at the International Advertising Festival in Cannes, France. It was created by Nordpol+ Hamburg. You’ll probably watch it again.

Where to Advertise in a Crappy Market

Just Toilet Paper offers advertising by the roll. No kidding. Here’s their pitch:
On the average people go to the bathroom 6 times a day. Public restrooms are used very often. Why not place your business or product in front of (…don’t they mean behind?) thousands of people who use restrooms every day. […]

Yahoo to Put Ads in Adobe Pdfs

 
Yahoo will place ads where no ads have gone before– in pdf* files.  In a deal with Adobe, the right margin of pdfs will be available to advertisers through Yahoo.  The ads will contain links to the advertisers’ websites.   Now, the next time you read a treatise on real estate law, you’re likely to see […]

Air Conditioned Bus Stop

We have long followed the wild and wacky goings-on in Dubai, UAE. They are way ahead of the curve in creative and extreme architecture. We read they have over 1200 air-conditioned bus stops, equipped with ATM and vending machines, to encourage commuters to use public transportation. Advertising space allows for business marketing.
We […]

Community Advertising Takes a Village

Guinness used hundreds of villagers in Argentina to film this unique domino TV ad. It is the most expensive TV ad in its 80 year history. The “Tipping Point” ad shoot was directed by Nicolai Fugslig.
Guinness hid the ad online and left video clues to find it.
This search […]

Vanity Zip Codes? Saks Fifth Avenue Makes Marketing History

Vanity License plates. Vanity phone numbers. Now, vanity zip codes. New York’s Saks Fifth Avenue made marketing history as the first store to get a vanity zip code from the United States Postal Service Office. Actually, it’s for their newly launched eighth floor shoe department. The unique zip […]

Dubai Real Estate Ad is World’s Largest

A 20,000 square meters (5 acres) real estate ad in Dubai is the world’s largest banner ad, according to The Guinness Book of World Records. This marketing coup is by Sorouh Real Estate, an urban developer in the area.
Now here’s the cool part— it lies flat on the ground along flight paths where it […]