Archive for the 'Buyers' Category

The Secret in The Secret Room at 6 Whitten Street

When Jason & Keri Brown, the buyers of 6 Whitten Street in Greenville, South Carolina, discovered a secret room behind a bookshelf they were surprised. When they walked in, they were horrified by their discovery. It was all revealed in the mysterious handwritten note: “You Found It!” The note went on:
“Hello. If […]

Why do Home Sellers Choose Open Listings?

Thomas Demsker, a New York City broker with Prudential Douglas Elliman, posted a great example of what happens when a seller goes the open listing route. Read the entire post on his blog, The Upper Crust.
The Buyers:
As a buyer, how do you decide which of the 9 ads to call? In this instance, the said […]

Sellsius Gives Zillow Pat on the Back

Did anyone notice what the Zillow folks did on their home page? For some reason or other — could it be blogger criticism? — Zillow changed their home page.
Here is the prior Zillow home page:

Notice the claims we highlighted. These led critics to accuse Zillow of misleading consumers. The appeal to buyers […]

Women Buyers Most Influenced By Advertising Inserts

Women buyers are more influenced by advertising circulars/inserts, television and newspaper ads than the internet, according to a recent study by Vertis. It’s not even close. When asked which MOST influences their buying decision, 67% said either TV, print circulars or newspaper ads. Advertising circulars and inserts were #1 at 38% (up from […]

Hot Home Buying Trends

Home improvements most desired by buyers, according to Mark Nash, author of Real Estate A-Z for Buying and Selling a Home, include

Flashy Garages. Not just plenty of cabinets and storage but refrigerators/freezers, A/C and interior looking flooring. Do oil stains look better on a nice floor? For a real show-stopper, try this […]

How Video Makes Real Estate Agents Stand Out

If you’re a real estate agent you’ve probably noticed that it’s getting harder and harder to stand out from the crowd. With more agents joining the business everyday, it’s a real challenge to constantly find ways to be unique. So what can you do to differentiate yourself?

Noah Rosenblatt of UrbanDigs.com has posted a creative example […]

Zillow Lawyer Guest Speaker At FTC Hearing

Liam Lavery, Esq., General Counsel for Zillow, was to be a guest speaker at the FTC Tech-Ade Hearings yesterday, November 7, 2006 (9-10 a.m.). The Topic: How Access to Information on the Internet Affects Consumers’ Buying Behavior.
The hearings were held at The George Washington University Lisner Auditorium and were open to the public. Did anyone […]

35. Look For The Factors That Affect Selling Price

It’s not only location that determines a home’s selling price. Get the answers in this insightful post by Greg of BlueRoof Blog.

30. Where to Get The Most Accurate Estimate For Real Estate

Did you know that AVMs (computer number crunchers) do not give you the most accurate estimate for real estate? Hear it straight from this hound’s mouth who will get you closer to the bull’s-eye and why. Knowledge is a good thing.
(BloodhoundBlog)

Zillowing Redfin: Making Your Case

Bestseller by Gerald Posner (1994)

We want to close our blog book on Redfin with this post. So here goes. If you want to challenge their model, you have to challenge their USP. Redfin’s USP for buyers is the 2% rebate. That’s what you’re up against at the core.
If any real estate […]