Archive for the 'Buyers' Category

The Secret in The Secret Room at 6 Whitten Street

When Jason & Keri Brown, the buyers of 6 Whitten Street in Greenville, South Carolina, discovered a secret room behind a bookshelf they were surprised. When they walked in, they were horrified by their discovery. It was all revealed in the mysterious handwritten note: “You Found It!” The note went on:
“Hello. If [...]

Why do Home Sellers Choose Open Listings?

Thomas Demsker, a New York City broker with Prudential Douglas Elliman, posted a great example of what happens when a seller goes the open listing route. Read the entire post on his blog, The Upper Crust.
The Buyers:
As a buyer, how do you decide which of the 9 ads to call? In this instance, the said [...]

Sellsius Gives Zillow Pat on the Back

Did anyone notice what the Zillow folks did on their home page? For some reason or other — could it be blogger criticism? — Zillow changed their home page.
Here is the prior Zillow home page:

Notice the claims we highlighted. These led critics to accuse Zillow of misleading consumers. The appeal to buyers [...]

Women Buyers Most Influenced By Advertising Inserts

Women buyers are more influenced by advertising circulars/inserts, television and newspaper ads than the internet, according to a recent study by Vertis. It’s not even close. When asked which MOST influences their buying decision, 67% said either TV, print circulars or newspaper ads. Advertising circulars and inserts were #1 at 38% (up from [...]

Hot Home Buying Trends

Home improvements most desired by buyers, according to Mark Nash, author of Real Estate A-Z for Buying and Selling a Home, include

Flashy Garages. Not just plenty of cabinets and storage but refrigerators/freezers, A/C and interior looking flooring. Do oil stains look better on a nice floor? For a real show-stopper, try this [...]

How Video Makes Real Estate Agents Stand Out

If you’re a real estate agent you’ve probably noticed that it’s getting harder and harder to stand out from the crowd. With more agents joining the business everyday, it’s a real challenge to constantly find ways to be unique. So what can you do to differentiate yourself?

Noah Rosenblatt of UrbanDigs.com has posted a creative example [...]

Zillow Lawyer Guest Speaker At FTC Hearing

Liam Lavery, Esq., General Counsel for Zillow, was to be a guest speaker at the FTC Tech-Ade Hearings yesterday, November 7, 2006 (9-10 a.m.). The Topic: How Access to Information on the Internet Affects Consumers’ Buying Behavior.
The hearings were held at The George Washington University Lisner Auditorium and were open to the public. Did anyone [...]




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