© 2007 Dominic Bugatto
New Jersey has one of the toughest consumer protection acts in the country. Known as the Consumer Fraud Act (CFA) (Title 56, Chapter 8), it applies to the sale and advertisement of goods and services. The Act applies to real estate transactions, brokers and real estate agents— sales […]
Archive for the 'Consumers' Category
Real Estate Brokers Liability to Buyers: Treble Damages & Attorney Fees under NJ Consumer Fraud Act
Published by March 27th, 2008 in Consumers and Legal. 1 CommentFrom the Bookshelf: The Economic Naturalist
Published by September 17th, 2007 in Books, Consumers and Sellsius Real Estate Blog. 3 CommentsI have always read books. As I fell under the spell of a feedreader, I read less. Now, I’m back on books.
The Economic Naturalist. In Search of Explanations for Everyday Enigmas, by Robert H. Frank is an interesting read. The author poses everyday life questions and suggests possible economic explanations. I’m […]
Why You Should Advertise on Coffee Cups
Published by June 26th, 2007 in Advertising, Consumers and Real Estate Marketing. 6 CommentsI’ll bring the donuts, you bring the coffee.
Coffee cups are ubiquitous everywhere. But that’s only one reason to advertise on them. Another is because coffee stimulates the brain and makes it receptive to information. It also enhances memory.
A 2005 study by Austrian scientists using fMRI (functional magnetic resonance imaging) showed that caffeine boosts […]
The Video - Allan Dalton of Move.com vs. Glenn Kelman of Redfin.com: Part III
Published by January 15th, 2007 in Allan Dalton, Blogging, Blogs, Brokers & Professionals, Connect NYC 07, Consumers, Glenn Kelman, Inman NYC Connect 2007, Residential Real Estate, Wellcomemat, move.com, redfin and sellsius. 4 CommentsPart III of IV
How To Sell To Men: 3 Secrets Of The Male Buyer
Published by November 30th, 2006 in Advertising, Branding/ Marketing and Consumers. 7 CommentsMen buy differently, and thus must be sold differently, than women. Secrets of the Male Shopper, an article in Business Week Online claims marketers are currently missing half the male buying population. Here are 3 secrets to selling to men:
1. Use Tech Appeal: Seduce the inner geek:. A new gadget or technology […]
World’s First Electronic Wallet Creates Chameleon Card
Published by November 25th, 2006 in Consumers, Cool New Products, New, Retail, Technology, Tips & Useful Links and pocket vault. 4 CommentsTurn this
into this
The Chameleon Card will take the form of whatever piece of plastic you desire—credit card, ID, discount card, membership card, ATM. Just use your fingerprint to code the blank Chameleon Card to take on the identity of the card of your choice and it appears for use. It […]
How To Save Save Money 2.0 : Wesabe
Published by November 19th, 2006 in Brokers & Professionals, Business, Community/ Web 2.0, Consumers, Cool Websites and Hot News. 2 CommentsWesabe is a new Web 2.0 site—call it MoneySaving 2.0. A great idea, for who among us does not want to save money? And who doesn’t like sharing a money saving tip? There lies the site’s biggest appeal. Yes, they would like you to enter your financial accounts but I’m not […]
The FTC Tech-Ade Hearings & New Blogger on the Block
Published by November 14th, 2006 in Business, Consumers, FTC, Hot News, Residential Real Estate, Technology and zillow. 0 CommentsThe Federal Trade Commission recently (October 12) started a blog. It’s worth a visit to read its coverage of the recent FTC Hearings held last week in Washington, D.C.(Nov. 6-8).
While many in the real estate industry where following NARdiGras (including us), the FTC was throwing their own shindig, the Tech-Ade Hearings, Protecting Consumers in the […]
How to Give Value & Create Demand: S.P.E.N.D.
Published by October 1st, 2006 in Advertising, Branding/ Marketing, Brokers & Professionals, Business, Consumers, Residential Real Estate and Tips & Useful Links. 2 CommentsChart to be ignored.
Here’s how to give value and create demand for your product or service. Offer any of these values and people will spend money for it. S.P.E.N.D.
Satisfy the senses. Any sense will do, the more the merrier. If you make a person feel happy, that pleasure has value. That’s why […]
We Support A Consumer’s Right To Choose
Published by September 20th, 2006 in Brokers & Professionals, Consumers and Residential Real Estate. 9 CommentsWe want the record to be clear. We support consumer choice. But we also support choices made based on a full understanding of a product or service. Such is the case with every AVM, including Zillow. We have never told consumers not to use Zillow. The bottom line for us […]
