Archive for the 'Home Gain' Category

Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders

Published by Joseph Ferrara April 3rd, 2008 in Home Gain and zillow.com. 5 Comments

Lead generation is a broken business model. It is an unsustainable business model. The lead gen model on the web is not something I would invest in.

–Zillow’s Rich Barton , November 2007 (quote source)
Really? Hmm…
Zillow’s new offering is a lead generator called the Mortgage Marketplace. Mortage professionals sign up with […]

Home Gain Buyer Link: What Gives With Buyer Leads?

Published by Joseph Ferrara March 17th, 2008 in Home Gain and Real Estate Marketing. 11 Comments

You may have noticed the Home Gain Buyer Link Sponsor Ad. For those who do not know what Buyer Link is all about (myself included), I decided to ask the honchos over there for the lowdown. Are you helping agents or what? Apparently, they’re helping.
Here are a few things Louis Cammarosano […]