Archive for the 'Long Tail' Category

A Long (Light) Tail

Published by Joseph Ferrara September 10th, 2006 in Branding/ Marketing, Business, Long Tail, Retail and Studies & Stats.

Here is some evidence to support Pareto’s Principle that the Long Tail only represents 20% of a total given market. If indeed the Long Tail weighs in at a lighweight 20%, best not waste your time chasing it in a small market, especially if your distribution or reach is limited. Since real estate is […]