Published by Joseph Ferrara May 17th, 2008
in Marketing tips.
For those wondering about all the Sellsius blog post re-runs the last two weeks, I was in Europe on business. I decided to stay a bit longer to have a little fun (without the Internet– yes, it is possible). My first stop was Amsterdam. Here are some pics.
My first impression– Gee, there are […]
Published by Joseph Ferrara May 10th, 2008
in Marketing tips.
I was always surprised when we were asked for an interview. What the heck did we know about anything. I just went with my gut and whatever tickled my fancy I posted. I tried to tie it to real estate but often the connections were pretty flimsy. What the hay, I thought, if I like […]
Published by Joseph Ferrara May 8th, 2008
in Marketing tips.
We started Blog Tour USA officially on July 2, 2007 at a rooftop party with Jon Washburn, Caleb Mardini, Phil de Video and some other rowdy bloggers in Manhattan.
We hit the road toward San Francisco the next morning heading north to Boston (yeah, I know it’s not west, but we had to see some blog […]
Published by Joseph Ferrara May 6th, 2008
in Marketing tips.
It was a blogging experiment. What would happen if we stopped posting? Stopped leaving comments. Simply vanished. Would anybody notice? Hmm…let’s find out– so we put up this image from the Matrix with the headline: There is No Spoon. Some folks did notice. I went crazy not being able […]
Published by Joseph Ferrara April 26th, 2008
in Marketing tips.
Video Gravestones was originally posted on March 2, 2006. Could this work on a For Sale lawn sign?
From Jackie Gleason’s grave
What, you may ask, is a post about tombstones doing on a real estate blog? Good question. One answer may be that the website will allow posting of cemetary plots. Another and better answer […]
Published by Joseph Ferrara April 22nd, 2008
in Marketing tips.
Here’s a lesson on blogging for business– not. Glenn Kelman has apologized for the post.
Published by Joseph Ferrara April 21st, 2008
in Marketing tips.
Bring traffic to your blog or website by marketing it offline. This traffic may also increase your odds of getting transactional visitors, those folks who want to buy, rent, sell or otherwise do business in real estate now or in the very near future.
Undressed for Success
The idea comes from Larry Cragun of Real […]
Published by Joseph Ferrara April 20th, 2008
in Marketing tips.
Once upon a time, a hotel decided to do a little marketing experiment….
The Andaz Hotel in London (Andaz means “personal style”) has started a reader-in-residence marketing program. Guests can have any book read to them (yes, even the naughty ones) by Damian Barr, a London Times journalist who came up with the idea. The program […]
Published by jfsellsius April 16th, 2008
in Marketing tips.
Embed WORD documents, Pdf, Power Point presentations or Excel spreadsheets into your blog posts with DocStoc. It’s as easy as embedding a YouTube video.
Here’s how you do it:
1. Upload the document to docstoc.com. (You can upload anonymously, keep your documents private or reserve full copyright to any made public). Uploading is very simple. […]
The obvious reaction is— duh. Of course, it makes sense to show your home in the best light for a prospective buyer. Who would argue the fact the nicer the home looks, the more likely it is to sell faster and for more money than another that does not show well? […]