Yep. I’m saying it. Print advertising will rise again. And print media will thank technology for its resurrection. Huh?
My biggest gripe with online real estate companies with VC money (you know who you are) is the almost total lack of interest in using traditional media advertising, especially print, to drive […]
Archive for the 'Advertising' Category
Why Technology Will Lead to More Print Advertising
Published by April 18th, 2008 in Advertising. 18 CommentsGraffiti Advertising Using Lasers
Published by March 23rd, 2008 in Advertising, Cool New Products and Technology. 4 CommentsHere’s a new method of advertising sure to get folks’ attention. Created by Graffiti Research Lab, this high tech tagging can be used to make political statements, create art or advertise condos. The art group is based in New York City but has branches in Vienna, Amsterdam and Mexico.
Courtesy of Graffiti Research […]
Real Estate Porn: Ad Edition
Published by March 21st, 2008 in Advertising, Real Estate Marketing and Real estate porn. 10 CommentsI seem to be finding more and more real estate ads using sex appeal to sell.
This is for the Gansevoort Hotel in South Beach, FL. What’s with the camera in the sauna?
Another ad for the hotel was defaced.
The Tribeca GrandHotel in Manhattan advertises “Tryst in Tribeca” on its website:
Found this one at copyranter:
Here’s an […]
How To Get Your Ad To Stand Out: Bellyvision
Published by February 2nd, 2008 in Advertising and Real Estate Marketing. 3 CommentsWe all know sex sells. I’m not sure if sexy men and women can sell real estate on looks alone (though there are studies that beauty pays) but a pretty face can get attention for any product or service. Once you’ve gotten the attention, the challenge is to deliver the goodies.
An interesting […]
Not only is it important to create an ad that will call a potential client to action, it is essential that the advertising be placed where your target audience can see it and appreciate it. These ads show what can happen when advertising is misplaced. Make sure you know where your ad is […]
Real Estate Porn, Developers Edition
Published by December 10th, 2007 in Advertising and Real Estate Marketing. 10 CommentsReal estate developers push the advertising envelope much more than your average real estate brokerage. With these ads, the envelope may be starting to tear.
They’re talking about windows, right? Edge (Brooklyn, NY)
They mean affordable, don’ t they? BurnhamPointe (Chicago)
images from copyranter (my new must read blog, written by a fellow New […]
Ad:Tech New York, Notes and Quotes, Conference Day 1
Published by November 8th, 2007 in Advertising. 1 CommentWe are covering the ad:tech New York Interactive Media Conference 2007.
We think you can get a flavor of the event from the titles of the panels and our notes and quotes from the day. The confererences we attended on Tuesday were:
The New Media Universe: Forging a Model of Interdependence (Keynote Presentation)
TV 3.0
Media and Entertainment: […]
Arianna Huffington Will Speak at Ad:Tech New York
Published by October 24th, 2007 in Advertising, Community/ Web 2.0 and Video Marketing. 5 CommentsAd:Tech New York Interactive Marketing Expo and Conference is THE premier conference for those marketing in the digital age. Which means everyone. It will be held over four days (November 5-8, 2007) in our backyard, Manhattan. Anybody who’s anybody in advertising, marketing and online media will be there. […]
Real Estate Myths or What I Did on My Summer Vacation
Published by October 18th, 2007 in Advertising, Real Estate Marketing, Trulia and zillow.com. 39 CommentsIn the Gospel according to NAR, 77% of buyers use the internet to search for homes. This stat has become sacred dogma, incessantly chanted by MSM and the bloggerati. It provides the philosophical foundation for putting your listings on all manner of websites. It requires you do penance to upgrade to […]
