Archive for the 'peekaboo law' Category

Peekaboo Advertising

Published by Joseph Ferrara December 2nd, 2006 in Advertising, Branding/ Marketing, Residential Real Estate and peekaboo law. 2 Comments

Seek and ye shall find. This post was inspired by Kathy Sierra’s post Cognitive Seduction and the “peekaboo law”.
The brain needs to hunt and finds pleasure in the chase. That which is partially hidden, attracts our interest. Advertisers use the “peekaboo law” to excite the consumer brain to find the message. Try […]