Agent Applause is a great new blog for people interested in real real estate marketing. The blog shares true marketing techniques, both online and offline, to give you creative ideas. If you have a real marketing experience, send it to them.
Here are some posts I liked:
Brand Consistency between Websites is an excellent post showing [...]
Archive for the 'Real Estate Marketing' Category
Blog Finder Series: Agent Applause Real Life Real Estate Marketing
Published by January 17th, 2010 in Blog Finder Series and Real Estate Marketing. CommentsBlock Party Marketing: Get Yer Wagon
Published by November 23rd, 2009 in Real Estate Marketing. CommentsTowns like Chaska, MN and Lombard, IL offer free Block Party Wagons to help folks put on neighborhood block parties.
The Block Party Wagon in Chaska offers “enough tables and chairs for 36 people, two 10-gallon drink pitchers, street barricades, first aid kit, a megaphone, and over 27 games for adults and children.”
The Wagon in Lombard [...]
High Touch Marketing Using Interactive Ads
Published by July 1st, 2008 in Real Estate Marketing. CommentsHere’s an interactive ad for a Canadian cellphone company, Solo. Located at a bus stop, it is sure to attract attention.
Can someone come up with a creative interactive ad for real estate? How about “See what your home is worth” ? Hey Zillow, there’s a marketing tip for you.
Here’s an interactive search screen I saw [...]
No, that’s not the real estate agent. That’s Devon Traboscia. Devon’s selling her house on eBay and Craigslist and thinks she’s come up with a great buyer incentive— herself. Buy her house and she’ll marry you– or is it marry her and she’ll throw in the house? Either way, it’s gonna cost [...]
Who Is Mr.Is? And Can He Save Realopolis?
Published by June 24th, 2008 in Real Estate Marketing. CommentsThis link sent to me by a real estate deep throat.
Looks like something is amiss in Realopolis. Can Mr.Is save it? We’ll have to stay tuned.
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Zip Realty to Offer Certified Pre-Owned Homes
Published by May 16th, 2008 in Real Estate Marketing. CommentsRemember Used Cars? They got such a bad rap, along with the folks that sold them, that some marketing genius decided to re-label them Pre-Owned Automobiles. How clever. Then some smarter genius said “Hey, my pre-owned automobiles are CERTIFIED”. What a warm and fuzzy buzzword: Certified. The label stuck and the craze began. Now, you [...]
The Future of Real Estate For Sale Signs: Digital
Published by May 13th, 2008 in Real Estate Marketing. CommentsOut with the old, in with the new.
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When I read about some real estate agent blogger touting their new lawn sign with the smiling dog logo, I thought good branding but big deal (unless they’re all over the neighborhood). More of the same old, same old. That’s no way to stand out from [...]
