Remember Used Cars? They got such a bad rap, along with the folks that sold them, that some marketing genius decided to re-label them Pre-Owned Automobiles. How clever. Then some smarter genius said “Hey, my pre-owned automobiles are CERTIFIED”. What a warm and fuzzy buzzword: Certified. The label stuck and the craze began. Now, you […]
Archive for the 'Real Estate Marketing' Category
Zip Realty to Offer Certified Pre-Owned Homes
Published by May 16th, 2008 in Real Estate Marketing. 1 CommentThe Future of Real Estate For Sale Signs: Digital
Published by May 13th, 2008 in Real Estate Marketing. 4 CommentsOut with the old, in with the new.
via
When I read about some real estate agent blogger touting their new lawn sign with the smiling dog logo, I thought good branding but big deal (unless they’re all over the neighborhood). More of the same old, same old. That’s no way to stand out from […]
Real Estate Blogging’s Holy Grail and the Long Tale of The Transactional Visitor
Published by April 18th, 2008 in Real Estate Marketing. 27 CommentsI went on a quest last month to visit John and Mary McKnight of RSS Pieces, having heard of their mythical Google Knights of the First Page, bloggers who had slayed the Goliaths of Google real estate search, Sir Trulia, Sir Yahoo and Sir Realtor.com, to achieve consumer traffic supremacy for their market keywords. […]
For Redfin’s Glenn Kelman: Follow the Gecko
Published by April 11th, 2008 in Real Estate Marketing. 6 CommentsI snapped this photo driving to blog school in Long Island.
Geico’s brand goes outdoors, why not Redfin?
Technorati Tags: real estate marketing, advertising, redfin, Glenn Kelman
Does Sex Rent? Window Dancers Lure Tenants
Published by April 9th, 2008 in Real Estate Marketing. 6 CommentsAn upscale apartment building in LA, California, is using dancers in the windows to lure renters to the building. Sex may not sell, but maybe it can rent.
What do you think?
h/t 360Digest.
More Real Estate Porn (my drawer seems to be growing):
Real Estate Porn: City Edition (video)
Real Estate Porn: Broker Agent Edition
Real Estate Porn: Developers […]
How to Avoid The Yard Sign Nightmare
Published by March 31st, 2008 in Real Estate Marketing and Tips. 2 Comments day-glo curb appeal
Has this happened to you? Your fancy real estate sign has just been planted in the front yard of your brand-spanking-new listing and you get a call from the homeowner —- their cable is out, their computer is not working, the sprinkler system is kaput and the dogs ran away because […]
Top Woman Real Estate Blogger in the News
Published by March 29th, 2008 in Real Estate Marketing and Real estate blogging. 1 CommentFran Bailey (Chicago Metro Area Real Estate) made the Sellsius Top 10 Women Real Estate Bloggers list in 2006. She has proven herself a knowledgeable and experienced professional educating the consumer in this often confusing industry.
One of what I like to call the “indirect marketing benefits” of blogging is exposure to the […]
The Future of Real Estate, Straight From the Past
Published by March 29th, 2008 in Real Estate Marketing. 0 Comments1953 pamphlet. (The future still has room for real estate agents)
How about the Endless Summer House? I want one of these.
Images via Paleo-Future, a Look into the Future that Never Was.
Other Future Real Estate:
Monsanto House of the Future (video) (Paleo-Future)
Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay?
Published by March 28th, 2008 in Blogging, Real Estate Marketing, Technology and zillow. 5 Comments
Some folks in the real estate industry have decided it’s about time to ask “how big is yours?” referring, of course, to your big bucks return on your time investment in blogging, social media, Active Raining, Facebooking, Web 2.0 yada yada yadaing…. or are you just havin’ fun?
Some question whether old school methods […]
Real Estate Porn: Ad Edition
Published by March 21st, 2008 in Advertising, Real Estate Marketing and Real estate porn. 10 CommentsI seem to be finding more and more real estate ads using sex appeal to sell.
This is for the Gansevoort Hotel in South Beach, FL. What’s with the camera in the sauna?
Another ad for the hotel was defaced.
The Tribeca GrandHotel in Manhattan advertises “Tryst in Tribeca” on its website:
Found this one at copyranter:
Here’s an […]
