Real estate marketing is as much about marketing a neighborhood and lifestyle as it is about marketing a particular home. Buyers buy a neighborhood when they buy a house. Therefore, it is necessary to learn everything you can about the neighborhoods where you help buyers find homes.
Everyblock aggregates the news, building permits, business […]
Archive for the 'Real Estate Marketing' Category
Learn What’s Going on in Your Neighborhood: Everyblock
Published by February 26th, 2008 in Cool Websites, Marketing tips and Real Estate Marketing. 3 CommentsLead is a Four Letter Word But When Did It Become Dirty?
Published by February 25th, 2008 in Marketing tips and Real Estate Marketing. 6 CommentsI will be contributing posts to Home Gain’s blog. Some have questioned the company as being a “lead” generator. That that is a bad thing.
Now, you should know I’m not a fan of labels. They are the lazy man’s way of debating. For example, it’s much easier to label everyone who […]
What’s In, What’s Out for Home Buyers in 2008?
Published by February 5th, 2008 in Real Estate Marketing and Real Estate trends. 7 CommentsI know when I was shopping to buy a home, I wanted a backyard with privacy. I had lived in the boroughs of New York City, where the neighbors (and their arguments) were an arms length away. So privacy was a must-have for me. On the inside, my wife […]
How To Get Your Ad To Stand Out: Bellyvision
Published by February 2nd, 2008 in Advertising and Real Estate Marketing. 3 CommentsWe all know sex sells. I’m not sure if sexy men and women can sell real estate on looks alone (though there are studies that beauty pays) but a pretty face can get attention for any product or service. Once you’ve gotten the attention, the challenge is to deliver the goodies.
An interesting […]
How a Real Estate Broker Can Lower Your Property Taxes
Published by January 31st, 2008 in Real Estate Marketing. 14 Comments
An experienced real estate broker or agent has the best data on recent home sales, listings and the knowledge to interpret that data to win a real estate tax appeal and reduce your property taxes.
Public tax assessors do not visit your home to value it. They don’t even do a drive-by. And […]
Blogestate Marketing: How Real Estate Blogs Get You Noticed
Published by January 28th, 2008 in Blogging, Blogging Tips, Brokers & Professionals, Real Estate Marketing, Real Estate Technology and bloggers. 24 CommentsWe help real estate agents set up blogs and coach them how to use them for marketing purposes to increase the quality and quantity of their business. While the heart and soul of blogging CANNOT be taught– no more than you can teach passion for your profession– the basic mechanics and methods of blogging […]
Real Estate Porn: City Edition
Published by January 24th, 2008 in Real Estate Marketing and Real estate porn. 10 CommentsThis stimulating video is brought to you by Into the Box (no kidding). Be forewarned– some sexy talk
Related Posts:
Real Estate Porn: Broker Agent Edition
Real Estate Porn: Developers Edition
Real Estate Porn: Hotel Edition
Top 10 Signs You’ll Score…With a Buyer (is brokering like dating?)
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Does Size Matter? Choosing a Real Estate Broker
Published by January 24th, 2008 in Brokers & Professionals, Real Estate Marketing and Realtor. 11 CommentsDo consumers prefer the bigger brand when choosing a real estate broker? Maybe yes, maybe no.
Perhaps sellers are drawn to the big brands based on the perception that they are more successful, and therefore, more qualified and experienced to sell their home; the large brokerages have greater resources to advertise and market the home; […]
Top 10 Signs You’ll Score…. With a Buyer
Published by January 22nd, 2008 in Real Estate Marketing, Real estate porn and humor. 5 CommentsThe real estate brokering game is a lot like the dating game. There are so many ways you can pick up the wrong signals and blow the deal. Guess wrong and you’ll waste a lot of valuable time getting rejected. And that’s a real slap in the face.
Experts claim there are […]
Magical Misery Tour: Foreclosure Bus Tours
Published by January 22nd, 2008 in Marketing tips and Real Estate Marketing. 7 CommentsWhen you get lemons, make lemonade.
Innovative professionals are using the currently dismal housing market to market creatively. Added Value Realty in Michigan takes people looking to invest in foreclosure property on a guided bus tour. Cesar Dias, a real estate broker and native of Stockton, California is doing the same for consumers in […]
