We’ve written before about the marketing power of scent. Companies are using pleasing aromas to market everything from hotels to tennis balls. Real estate professionals have long known about the warm fuzzies induced by baking bread and chocolate chip cookies.
But can baked goods solve all your scent marketing needs? […]
Archive for the 'Real Estate Marketing' Category
Scent Marketing: Turn Paint Into An Air Freshener
Published by January 21st, 2008 in Cool New Products and Real Estate Marketing. 4 CommentsThe Poll Results Are In: Blogging is Advertising and Video Gives an Edge in Listing
Published by December 27th, 2007 in Poll and Real Estate Marketing. 6 CommentsHere are the results of 2 recent polls. They are by no means scientific. Thanks to those who voted.
65% say agents who offer video marketing have an edge in listing presentations over agents who don’t.
On the question whether blogging is advertising, 59% voted yes it is.
Technorati Tags: real estate polls, blogging, […]
Is This Zillow Ad Misleading?
Published by December 22nd, 2007 in Real Estate Marketing and zillow. 12 CommentsThis Zillow print ad appears in RISMedia’s December 2007 issue. We wonder if Zillow has evidence to show you will sell a house faster on it’s site than somewhere else. And to what are they comparing? Knowing Zillow’s reputation for transparency, we ask they back up their marketing claim with some data. […]
The Great Video Debate Continues
Published by December 21st, 2007 in Real Estate Marketing, Real Estate Technology and Video Marketing. 8 CommentsJeff Turner of RealEstateShows put together a video “conversation” to examine the “good, the bad, and the ugly” of videoblogging and podcasting in real estate. Quite informative and entertaining– exactly what an effective video ought to be.
Now, you have a choice. You can skip over the 14 minute video and read […]
Sellsius Holiday Gift Ideas: Personalized Gift Card
Published by December 18th, 2007 in Real Estate Marketing. 10 CommentsWant to market yourself for the holidays? Give your own personalized Visa Gift Card, courtesy of Gift Card Lab.
It’s easy. Just go to the site and upload your image (or use one of their designs), add an embossed message, choose the amount of the git card ($10- $250) and the number of cards […]
Real Estate Porn: Hotel Edition
Published by December 13th, 2007 in Real Estate Marketing and Real estate porn.In our continuing series on Real Estate Porn, we have a look at the world’s most expensive hotel room, the Hugh Hefner Sky Villa in Las Vegas. The price for a night’s stay is $40,000. Now, that’s what we call obscene.
Hugh Hefner’s Sky Villa is located at the top of the Fantasy […]
Real Estate Porn, Developers Edition
Published by December 10th, 2007 in Advertising, Real Estate Marketing and Real estate porn. 13 CommentsReal estate developers push the advertising envelope much more than your average real estate brokerage. With these ads, the envelope may be starting to tear.
They’re talking about windows, right? Edge (Brooklyn, NY)
They mean affordable, don’ t they? BurnhamPointe (Chicago)
images from copyranter (my new must read blog, written by a fellow New […]
Play Real Estate Videos at Rex Net TV
Published by December 10th, 2007 in Real Estate Marketing and Video. 10 CommentsRexNet.tv is a real estate video website created by Norvell Rose, a Realtor from Virginia Beach, VA. The videos I sampled were well produced. The user friendly video player features include Map (via Mapquest), Track (get alerts when listing changes), Rate (feedback), Email (video link), Save, and Print. A short preroll ad (5 seconds) does […]
Use Video To Get The Home Listing
Published by December 2nd, 2007 in Real Estate Marketing and Video Marketing. 10 CommentsThe jury is still out on whether real estate video marketing attracts more home buyers than photographs or slide shows. But it may be game, set, match when it comes to video giving you a listing presentation edge over your non-video competition– at least Brian Copeland thinks so. Brian credits video for his […]
