Women buyers are more influenced by advertising circulars/inserts, television and newspaper ads than the internet, according to a recent study by Vertis. It’s not even close. When asked which MOST influences their buying decision, 67% said either TV, print circulars or newspaper ads. Advertising circulars and inserts were #1 at 38% (up from [...]
Archive for the 'Retail' Category
Women Buyers Most Influenced By Advertising Inserts
Published by December 21st, 2006 in Advertising, Business, Buyers, Retail and Studies & Stats. CommentsWorld’s First Electronic Wallet Creates Chameleon Card
Published by November 25th, 2006 in Consumers, Cool New Products, New, Retail, Technology, Tips & Useful Links and pocket vault. CommentsTurn this
into this
The Chameleon Card will take the form of whatever piece of plastic you desire—credit card, ID, discount card, membership card, ATM. Just use your fingerprint to code the blank Chameleon Card to take on the identity of the card of your choice and it appears for use. It [...]
Buy A Car On Amazon: Could Real Estate Be Next?
Published by November 19th, 2006 in Branding/ Marketing, Business, Hot News and Retail. CommentsStarting tomorrow, Ford will offer consumers another venue to buy its luxury brand Lincoln automobiles—- Amazon.com. Consumers will be able to customize the auto online but have to buy through a Ford dealer. It all amounts to a referral service for Ford. We should have seen it coming. Amazon was already selling [...]
RFID: Subway Rides, Movie Tickets & Hamburgers — Just the Beginning
Published by November 18th, 2006 in Business, Retail and Technology. CommentsRFID (radio frequency identification) technololgy has hit the NYC Subway system. Citibank customers need only tap their PayPass-enabled credit cards on the subway turnstile to get a ride charged to their account. RFID technology is already used for travel in England via the Oyster Card. In Japan its the Suica smartcard.
Like every [...]
Seed Marketing : The Silent Invasion
Published by November 17th, 2006 in Advertising, Branding/ Marketing, Business, Retail and Social Network. CommentsThey look like ordinary people but something is not quite right. No one can tell unless they know the secret. In the famous sci-fi movie above (can you name it?) pods (seeds) are planted from an unknown space invader to take over the bodies of humans.
Taking a cue from the film, marketeers are [...]
Creative Ads from Around The World
Published by October 16th, 2006 in Advertising, Business and Retail. CommentsStand out from the crowd with creative advertising. Here are some examples from around the world.
IWC Big Pilot Watch (Berlin)
Glass cleaner ICU (South Africa). These are life size stick-ons. Smashing.
Mini Cooper cut-out in front of train station (Zurich). Sure holds a lot of people.
Yoga Center (Hong Kong).
Indivi clothing (Japan). [...]
Guerilla Marketing: Street Ads
Published by October 13th, 2006 in Advertising, Branding/ Marketing, Business and Retail. CommentsMarketing creatively will separate you from your competition. Ads like these not only get the obvious street interest, they make their way into newspaper articles and blogs. More bang for the ad buck.
Photo Credits: Saatchi & Saatchi, Toronto Star, Coloribus Blog.
H/T: Guerilla-Marketing Blog
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27. Things You Should Never Buy New
Published by September 22nd, 2006 in 101 posts, Retail, Studies & Stats, Tips & Useful Links and classifieds. CommentsTimeshares is on the list because of quick depreciation. Also on the list, office furniture and hand tools. See the others here.
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A Long (Light) Tail
Published by September 10th, 2006 in Branding/ Marketing, Business, Long Tail, Retail and Studies & Stats. CommentsHere is some evidence to support Pareto’s Principle that the Long Tail only represents 20% of a total given market. If indeed the Long Tail weighs in at a lighweight 20%, best not waste your time chasing it in a small market, especially if your distribution or reach is limited. Since real estate is [...]
Guerilla Marketing With “Graffiti Style” Ads
Published by September 8th, 2006 in Advertising, Branding/ Marketing, Business and Retail. CommentsAdvertisers learned from graffiti artists that paint on a train exterior gets noticed. Apple has veered off the traditional graffiti/mural ads of the past with a clever twist—put your print ads where graffiti would be—-Place Marketing at its best. Now just imagine waiting for a NYC subway train and watching it pull into the [...]
