Archive for the 'scent marketing' Category

Aroma Advertising: Got Milk and Cookies?

Published by Joseph Ferrara December 2nd, 2006 in Advertising, Branding/ Marketing, Business, Residential Real Estate and scent marketing. 7 Comments

Taking a cue from Open House marketing, “Got Milk” ads in bus shelters in San Francisco will be infused with the scent of freshly baked chocolate chip cookies (using adhesive scent strips). It’s the marketing idea of RL Public Relations & Marketing for the California Milk Processor Board.
We suggest some little entrepreneurs set up […]