Realogy Corp. (which owns Coldwell Banker, Century 21, Sotheby’s International and ERA) announced it will be syndicating its listings on the internet, sending them to real estate aggregator sites Google, Cyberhomes, AOL, Homescape, HGTV’s Frontdoor, Zillow, and Trulia. Other big real estate listing players, like Prudential, are sure to follow this marketing approach.
Question is: [...]
Archive for the 'Sellsius Real Estate Blog' Category
REALOGY Jumps into the Real Estate Aggregator Pool
Published by March 3rd, 2008 in Sellsius Real Estate Blog. CommentsHypocrisy Hound Gets His Hand Caught in the Comment Jar
Published by February 23rd, 2008 in Sellsius Real Estate Blog. CommentsThe true hypocrite is the one who ceases to perceive his deception, the one who lies with sincerity. – Andre Gide, French author (1869-1951)
I have said elsewhere that Greg Swann’s comment policy is more about manipulating the conversation, than preventing insult and name calling. Well, Ardell put it to the test. [...]
Real Estate Valentine’s Day Cards
Published by February 14th, 2008 in Sellsius Real Estate Blog. Comments Real Estate eCards offers greeting cards for real estate business marketing. There are listing cards, rental cards and holiday cards. “Build your own” cards cost $39 each (unlimited cards: $199 a year). Custom cards cost $300.
Screenshots from the Valentine’s card:
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Yahoo Looking for AOL White Knight to Save it from Microsoft?
Published by February 12th, 2008 in Sellsius Real Estate Blog. CommentsStating that Microsoft’s $44.6 billion dollar bid “massively”undervalued the company, Yahoo rejected the offer and talk is of rekindling merger talks with AOL. Yahoo’s complaints center around the belief its online advertising will bulge to $75 billion by 2010 (from $45 billion in 2007) and that Microsoft is taking advantage of its lowest stock price [...]
Should You Register Your Cell Phone Number with The Do Not Call List?
Published by February 6th, 2008 in Sellsius Real Estate Blog. CommentsYou may have received the email below. Although cell phone numbers are not being released to telemarketers, this urban legend continues. Nonetheless, you can register it anyway. It’s easy to do.
Just call 888-382-1222 from the number you want to register. Or do it on the website donotcall.gov.
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Radio Ad Reaches Out to Local Home Buyers
Published by February 6th, 2008 in Sellsius Real Estate Blog. Comments
This post on using offline marketing media to draw consumers to your online business prompted Alfie at CityBurb.com to comment on their local radio ad . Alfie says he gets the most traffic to their online real estate brokerage based in Boise, Idaho, when the radio ad runs . By Edison, this stuff may work!
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How to Build an Online Real Estate Brand: Market It Offline
Published by February 5th, 2008 in Sellsius Real Estate Blog. CommentsAccording to Jupiter Research, the best way to get a person to visit your website is to market to them in offline media.
Mock Billboard Ad for Redfin (Glenn Kelman, send check to Sellsius)
Real estate listings will soon be so widely distributed across the internet to various portals, search engines and franchise websites, that consumers [...]
