real estate marketing, advertising, blogging, and technology

Realogy Corp. (which owns Coldwell Banker, Century 21, Sotheby’s International and ERA) announced it will be syndicating its listings on the internet, sending them to real estate aggregator sites Google, Cyberhomes, AOL, Homescape, HGTV’s Frontdoor, Zillow, and Trulia.  Other big real estate listing players, like Prudential, are sure to follow this marketing approach.
Question is: […]

Real Estate eCards offers greeting cards for real estate business marketing.  There are listing cards, rental cards and holiday cards.    “Build your own” cards cost $39 each (unlimited cards: $199 a year).  Custom cards cost $300.
Screenshots from the Valentine’s card:

You may have received the email below.  Although cell phone numbers are not being released to telemarketers, this urban legend continues.  Nonetheless, you can register it anyway.  It’s easy to do.
Just call 888-382-1222 from the number you want to register. Or do it on the website donotcall.gov.

According to Jupiter Research, the best way to get a person to visit your website is to market to them in offline media.
Mock Billboard Ad for Redfin (Glenn Kelman, send check to Sellsius)
Real estate listings will soon be so widely distributed across the internet to various portals, search engines and franchise websites, that consumers […]

 
As our readers know, we are big believers in building brand awareness through offline methods.  Consumer eyes are on the street too— perhaps more than on a computer screen.
Traditional offline advertising venues such as newspapers, magazines, radio and television are still valuable brand building vehicles to carry your message to the masses.  The problem has […]