Archive for the 'Video Marketing' Category

Video Gets Real Estate Agent The Listings

Douglas Heddings is a New York City broker and blogger (True Gotham). In this Inman TV interview, Doug explains the advantages of using video to get listings and show property.
Doug makes some interesting points. Since so few brokers in his market use video, he stands out from the competition. In a listing […]

Howcast Newest Instructional and How-to Video Website: Joins 5min and WonderHowTo

Want to learn how to juggle (the noble art of jesters and fools) or negotiate an apartment lease (the ignoble art of fools), then check out Howcast, a new website which offers how-to and instructional videos on just about anything. It joins the group of growing how to video sites such as Wonderhowto.com and […]

OoVoo Offers Free Group Video Conferencing

Up to 6 people from anywhere in the world can talk face to face via a video conference call using OoVoo. You can also send video messages, create a visual address book, text chat and send files and links. You can even embed a OoVoo Me link button. Works on PC or […]

Conversation Advertising: Are You Bringing the Love or the Sex?

The video below was made by folks at Microsoft Digital Advertising Solutions (they call it a movie) to show the disconnect between traditional monologue advertising and the so-called new “conversation” marketing consumers seem to want. Despite playing off the stereotype that men don’t listen to women (that is a stereotype right?), it won a […]

The Great Video Debate Continues

Jeff Turner of RealEstateShows put together a video “conversation” to examine the “good, the bad, and the ugly” of videoblogging and podcasting in real estate. Quite informative and entertaining– exactly what an effective video ought to be.
Now, you have a choice. You can skip over the 14 minute video and read […]

Use Video To Get The Home Listing

The jury is still out on whether real estate video marketing attracts more home buyers than photographs or slide shows. But it may be game, set, match when it comes to video giving you a listing presentation edge over your non-video competition– at least Brian Copeland thinks so. Brian credits video for his […]

The Future of Video Advertising: InSkin

Simple. Remove the ad from the video and put it on the video PLAYER. The effect is a non-intrusive ad the consumer can choose to engage (or not) at any time during the playing of the video. If they click the ad, the video is PAUSED and the ad appears in the […]

Arianna Huffington Will Speak at Ad:Tech New York

Ad:Tech New York Interactive Marketing Expo and Conference is THE premier conference for those marketing in the digital age. Which means everyone. It will be held over four days (November 5-8, 2007) in our backyard, Manhattan. Anybody who’s anybody in advertising, marketing and online media will be there. […]

Video Marketing Will Sell Books

Publishers are turning to video to market authors and their books. Aware of the growing influence of video as a marketing tool to the online generation, publishers like HarperCollins, Hyperion, and Penguin Group (US) are adopting the medium. YouTube is being used as a venue, given the recent attention garnered by the video for […]