Archive for the 'word of mouth advertising' Category

Dubai Real Estate Ad is World’s Largest

A 20,000 square meters (5 acres) real estate ad in Dubai is the world’s largest banner ad, according to The Guinness Book of World Records. This marketing coup is by Sorouh Real Estate, an urban developer in the area.
Now here’s the cool part— it lies flat on the ground along flight paths where it […]

Best Selling Tool is Word of Mouth Says Nielsen Global Survey

Nielsen’s global consumer survey results are in. Word of mouth is the most trusted form of advertising in the world. What some may find surprising (but not us) is that offline advertising beats online advertising in consumer trust. Someone get Glenn Kelman on the phone. Glenn told us he didn’t see the […]

Shhhhh……I Have The Secret

Via YouTube by MarcyfromMaui
Movie Out take:

Via YouTube by Jcb33
For more info, visit The Secret homepage.
Note: We haven’t seen this movie in its entirety, only in the above clips, but have been hearing lots of interesting stuff about it. If anyone has seen it, we’d love to hear about it.

addthis_url = […]

Word Of Mouth Is More Powerful Offline

Word of Mouth (WOM) is a powerful means of consumer communication. You might be surprised to learn that most consumers spread their love of a product or service offline, in face to face conversations. Online word of mouth accounts for only a small percentage, according to a recent study.

A new study […]