Yahoo will place ads where no ads have gone before– in pdf* files. In a deal with Adobe, the right margin of pdfs will be available to advertisers through Yahoo. The ads will contain links to the advertisers’ websites. Now, the next time you read a treatise on real estate law, you’re likely to see […]
Archive for the 'Yahoo' Category
Press Releases Disguised as News?
Published by October 23rd, 2007 in Google, Marketing tips, Real Estate News and Yahoo. 8 CommentsA good press release can read like journalistic news. But do consumers know the difference between press releases and “real” news stories— you know the ones written by schooled journalists and not skilled PR copywriters? Perhaps not.
It seems online news distributors are letting press releases get into the news pipeline, along with […]
Yahoo Pipe Dream of Search
Published by February 10th, 2007 in Real Estate Technology, Search, Sellsius Real Estate Blog, Technology, Yahoo and rss. 2 CommentsPipes is a new Yahoo! mashup tool which lets you create customized RSS feeds. This is a huge step forward in search and RSS feed aggregation. You basically build your own search engine, pulling information from different sources (pipes) and they gush force to produce search results to you via a feed (your pipe […]
