How to Find the Best Keywords: Keyword Discovery

Published by Joseph Ferrara March 13th, 2008 in Cool Tools, Marketing tips and Real Estate Marketing.

Wouldn’t it be great to know how popular certain keywords are in your market? Sure it would.

Keyword Discovery (from Trellian) is an easy-to-use tool for finding the search popularity of keywords. It claims to have the largest database of keyword searches, covering 200 search engines throughout the world. Sign up for the free version.

Let’s say you want to know how many daily searches are made for “Long Beach real estate”. Here are the results from Keyword Discovery:

h/t: Mary KcKnight, RSSpieces

9 Responses to “How to Find the Best Keywords: Keyword Discovery”

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1 Annie Maloney Mar 14th, 2008 at 10:29 am

Joseph, nice post. Have you compared the results from this program to some of the other well known key word research tools? If so, how reliable have you found it to be.
2 Matt@realespace Mar 14th, 2008 at 3:27 pm

I would start looking at google sitemaps first to see how google sees your site. Then choose 20 keywords you want to target. After that Trellian or Overture (used to be free) to tighten down the keyword search
3 Mike Taylor Mar 14th, 2008 at 8:08 pm

I am a bit skeptical and wonder how accurate this info really is. I know they have a trial version, but I am quite timid to pay what they want for the real deal. It seems pretty pricey to me. Anyone else have success with this?
4 Wade Young Mar 14th, 2008 at 11:49 pm

I’m skeptical too. I did some research a while back on all the keyword tools. I ran the same search on a number of tools, and they all came up with different results! Who to trust? After reading a ton of blogs and forum comments, the consensus was that you should use good judgment, play with the tools, and hope for the best. The most informative consensus was that paying for pay per click campaigns and then using those campaigns to judge true search volume was the best course of action. If you get X amount of hits on a certain pay per click campaign and Y clicks on another pay per click campaign, you can surmise that X gets a certain search volume compared to Y. That strategy is pricey, though, but it is believed to produce the best results. I’m going to use Keyword Discovery, good sense, and hope for the best.
5 Jacksonville Real Estate Mar 15th, 2008 at 10:55 am

Annie,

Here is a list of other keyword tools I use:

http://tools.seobook.com/general/keyword/

https://adwords.google.com/select/KeywordToolExternal

http://freekeywords.wordtracker.com/

Here is an article about the differences in the tools’ results:

http://searchenginewatch.com/showPage.html?page=3627580

Hope this helps.
6 Joseph Ferrara Mar 15th, 2008 at 12:46 pm

Thanks Jacksonville RE for the other keyword tools.
7 Austin Real Estate Mar 17th, 2008 at 5:43 am

Its hard to justify paying for this with so many free programs being available.
8 Orlando Florida Real Estate Mar 17th, 2008 at 7:28 am

As we all search for the special words that google will show there favor to it is difficult to know what is best. Trying many options can’t be wrong and monitor it closely. Good luck to all and may you feel the google love soon.
9 Jacksonville Real Estate Mar 18th, 2008 at 7:20 am

If you want to see where you are getting “google love” go to www.seodigger.com and enter in your website address. You will see which terms you rank for, the wordtracker popularity rating and the overture popularity ranking for those keywords.

This is much faster then hand entering each term you are going after into the google search bar.