Ten months on the market and still not sold. And despite 3 price reductions, not a single offer.
What’s an owner to do? Well, Angela & Dave Hruby decided to create a website called the worst house in Edina in the hopes that accentuating the negative can’t hurt this listing. It’s a clever sort of reverse psychology marketing. We like it. It got them in the news. And a bunch of visitors to the website. Now the test— will the publicity bring a buyer? If this works, I have the worst mansion on earth for sale.
You can read the whole tale of woe at the website (there is also a blog). Since misery loves company, the owners invite you to share your sorrows. (Note to self: email this to Dave at propertyqube.com)
Technorati Tags: Marketing, Edina, Minnesota, seller
You know, rule of thumb on ebay is the lower you start the higher it goes…
I say auction it off, starting bid 99 cents!
This should work well the home will have an offer this evening I am sure.
I agree with Teresa. Great tactic they are using. Sounds like a PropertyLife story to me!:)
I think it’s a great way to generate publicity for themselves but as far as attarcting a buyer, I don’t see it…
Why would somebody want to be the person that bought the ugliest house in Edina?
They need a new real estate agent if its been that long. I agree with the auction idea, just get real crazy and put it up for 99 cents and see what happens…
I think they have an agent. At least according to the listing.
http://tinyurl.com/2fqnsc
Dear Sellsius, in reference to this post…
Thanks for the ‘Company’
Love,
‘Misery’
Live from Chicago where ‘50′ is the new ‘30′ and 180 days is the new 90 day listing.