Learn What’s Going on in Your Neighborhood: Everyblock

Real estate marketing is as much about marketing a neighborhood and lifestyle as it is about marketing a particular home. Buyers buy a neighborhood when they buy a house. Therefore, it is necessary to learn everything you can about the neighborhoods where you help buyers find homes.

Everyblock aggregates the news, building permits, business and restaurant reviews, and more for your neighborhood. It is only in New York, Chicago and San Francisco.

Buyers are extremely interested in what the neighborhood has to offer and real estate agents do a great service to them providing this information. You might even consider attaching neighborhood information or news when you send out home information. It adds value. Also, marketing that sets up apart from your competition is always remembered and appreciated.

Keep a list of all the neighborhood related websites, so you are never at a loss for information on this important component of home buying. Share them with your prospective clients to show your expertise. For more information on similar sites see Related Posts below.

Here are the categories Everyblock covers: