Ghosts in the Real Estate Machines: Ghostery Reveals Website Trackers


ghostery

Ghostery is a Firefox add-on that tells you who’s tracking you while you’re visiting a website.  It’s no surprise that real estate “media” sites like TruZill use visitor tracking software — makes sense since they’re selling ads.

According to Ghostery:

Ghostery alerts you about the web bugs, ad networks and widgets on every page on the web.

Web bugs are hidden scripts that track your behavior and are used by the sites you visit to understand their own audience.

Download Ghostery and a little red ghost will appear when you land in a spooky place.  Click the icon and see who’s got eyes for you.  Click the tracker to learn more about it. A neat little Ghostbuster.

(click images to enlarge)

Ghosts on the T. home page:

trulia-ghosts

Z’s trackers:

zillow-ghosts

It also works for blogs to reveal widgets, ad networks and such.  Useful to see what other bloggers are using.

Here’s the Sellsius ghost report (a real poltergeist):

ghosts-blog

Share This Post
  • This is simply amazing I'll try ghostery for myself, thanks for sharing it with us
  • That is pretty useful. I could also use that because occassionally I have to help people who thought they added Google Analytics to their website but they are not sure if they did it right. Thanks for sharing.
  • My pleasure David. Good luck with Ghostery.

    It helps keep Big Brother on his toes.
  • Thanks for writing about Ghostery!

    If we can improve it any way please let us know.

    Cheers,
    David
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