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HomeGain Gets A Facelift

Published by Joseph Ferrara October 17th, 2008 in HomeGain.

HomeGain, a top 10 real estate website (according to the latest Hitwise numbers), has a new home page.

It’s a classic 1-2-3 consumer centric model:

  1. Find and compare Realtors
  2. Get a home valuation
  3. Search homes for sale

This is the meat and potatoes of real estate.

While there is also easier access to other HomeGain tools, such as the Home Sale Maximizer, the new look makes it clear the focus is on the needs and wants of home buyers and sellers.

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  • I like the look of it. I am not to jazzed about paying their prices though. Homegain has never been a the top of my list of companies I wanted to spend money with.
  • The facelift is a good one as it offers less choices to the site visitor, but drives them to the information they came to the site for. They are using the rule of 7's.

    Internet users scan, they don't read, so why not cut down on the verbage and give the site visitor right up front what they are looking for?
  • Jim
    I know you don't subscribe to any of our products, but you do like our blog!
    http://blog.homegain.com
  • KC
    "the new look makes it clear the focus is on the needs and wants of home buyers and sellers." Well said!
  • Dennis Irwin-Stabenow
    Love the new look. Very customer friendly and the graphics are fantastic!
  • I really like the new Homegain and the blogging platform. It has been quite effective in driving traffic to my site
  • Glad to hear it's working for you, Gina. I have enjoyed working with the
    HomeGain agent bloggers by sharing insights I've learned over the years.
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