Comments on: 2007 NAR Code of Ethics Prohibits Deceptive Meta Tags

By: Showed.mobi » Purchasing eyeballs

Showed.mobi » Purchasing eyeballs — Sun, 17 Dec 2006 02:21:31 +0000

[...] sellsius° has a post about the 2007 NAR amending its Code of Ethics that prohibits “deceptively using metatags, keywords or other devices/methods to direct, drive or divert Internet traffic or otherwise mislead consumers.” Most of the comments seem to poo-poo the misleading use of metatags, but I think the NAR’s amendment also applies to purchasing the keywords of competitors. [...]

By: Monika

Monika — Thu, 23 Nov 2006 00:16:53 +0000

If a picture makes them call it must be time to remove mine…LOL!

I’ve posted the rest of the NAR code changes but I’m sooo new at this I can’t figure out how to link this to it for you…
I need a blogging 101 class!!
Happy Thanksgiving

By: Ubertor Real Estate Blog » Real Estate News

Ubertor Real Estate Blog » Real Estate News — Tue, 21 Nov 2006 17:08:32 +0000

[...] – Curbed.com out of New York shows us a home that is listed for $4,800/sf and what they did to sell it – Marlow Harris discusses companies buying other companies names in Google Pay Per Click – Sellsius – the 2007 NAR Code of Ethics Prohibits Deceptive Meta Tags [...]

By: sellsius°

sellsius° — Tue, 21 Nov 2006 16:07:38 +0000

And the picture is what makes everyone call, right? This must be stopped immediately if not sooner

By: Athol Kay

Athol Kay — Tue, 21 Nov 2006 13:33:28 +0000

omg the picture comment is so true. Try being a new agent in an office and studying the agent photos to learn everyones names.

It doesn’t help much at all.

By: 360Digest » Purchasing eyeballs

360Digest » Purchasing eyeballs — Tue, 21 Nov 2006 08:16:35 +0000

By: Monika

Monika — Mon, 20 Nov 2006 22:50:36 +0000

LOL…love the old picture comment. I agree it is all about the “intent” and “deceptive” practice.

By: sellsius°

sellsius° — Mon, 20 Nov 2006 20:32:46 +0000

real estate blogger – thanks for the feedback. whether meta tags are relevant for higher search engine rankings is not the issue. what the NAR may be addressing is the site/ blog authors “intent” with adding a specific keyword as a meta tag if it is not really related to their expertise or the sites purpose.

re: old pictures = agreed – they should be kept fresh and up to date.

By: Real Estate Blogger

Real Estate Blogger — Mon, 20 Nov 2006 18:22:30 +0000

Meta tags are all but worthless. The description tag will matter at times depending on the engine and circumstance. The engine might use your description in the engine listing (SERPS). That could be misleading.
Also the title tag is used in a huge way by Google. And that is what shows up inthe SERPS.

Kevin re:One common at least mildly deceptive practice is using 20 year old agent pictures.

Amen. I will sign a petition onthat one!

By: Hi! My name is Pandora. Wanna see my box? | The Real Estate Zebra

Hi! My name is Pandora. Wanna see my box? | The Real Estate Zebra — Mon, 20 Nov 2006 04:06:28 +0000

[...] Sellsius posted an interesting change to the REALTOR Code of Ethics that will go into effect 01/01/07. It has to do with a REALTOR’s responsibility to present an accurate picture in all of his advertising. The change is an apparent attempt to deal with the intricacies of internet advertising. [...]