Sellsius real estate marketing blog

The real estate brokering game is a lot like the dating game. There are so many ways you can pick up the wrong signals and blow the deal. Guess wrong and you’ll waste a lot of valuable time getting rejected. And that’s a real slap in the face.

Experts claim there are definite signs that indicate you are in for a score, I mean, sale. It’s no secret the buyer, like the woman, controls the situation– so you better learn the clues. So, let’s check out the signs you, and your buyer, may be on the way to a happy ending. Since women make up the largest growing segment of home buyers, let’s use a woman buyer to illustrate.

The Top 10 Signs are:

1. She touches you. OK, you sent out calendars, postcards, magnets, blogged your guts out– planted the seeds in your farm and then …. it happens– you get a call or an email. That’s the contact that indicates she may be interested in taking it to the next level with you. Are your palms getting sweaty? Relax, be yourself, and, above all, LISTEN to her. Remember who’s calling the shots here.

2. She compliments you. “Gee, that’s a really nice looking and comprehensive Comparative Market Analysis you have there. And I really like leather binding.” Calm down fella, you’re not even close yet. But you are on the right track. Remember to compliment her too, but be sincere.

3. She lets you touch her. This is when you send her follow up emails and calls and she doesn’t back away or call you an “idiot moron retard loser” for sending her homes she clearly told you she was not interested in seeing. If you listen and follow through correctly and she tells you to keep it coming, she’s letting you into her space and telling you she feels comfortable with you. Experts agree “that’s a good thing.” TIP: Don’t offer to Zillow her anything— that’s a no-no — she’ll think you regard her as a real bimbo and an easy score. Hey, you’re a Casanova, not a hustler. Sure, it’s only a first step, but a first step into poop is never a good thing. (You may be able to wipe it off and say excuse me but the smell will still linger.)

4. She shares private details with you. “I just got divorced and got a huge settlement and I really want a large pole house in the $2-3 million dollar range. I’m ready now. Can you help me get one?” When she reveals personal information, it is a clear sign she is willing to open up to you. You better be able to make her feel you can satisfy her needs and desires. Remember, we’re still talking houses here.

5. She leans in and whispers in your ear: “I’m pre-approved, you know.” That’s a biggee.

6. She agrees to meet you after work: “Can you come pick me up and show me those hot new listings that just came on the market?” “Yeah, I’m free Saturday.” Make sure you show her a good time selection of homes that fit her needs and wants. Make yourself available for her. If you put her off, it will send the message that you have more important things to attend to than her. You don’t, do you? Make sure you wear a nice suit. Yes, put on a tie.

7. She starts talking down and dirty to you: This is a sign she really wants something. To get a woman buyer to tell you exactly what she likes and dislikes is, according to George Costanza, “like discovering plutonium by accident.” You may hear her say things like “I enjoy whirlpool baths and hot tubs.” “I love to cook and need a nice kitchen– a really big one.” “I don’t like detached garages.” “I would love it if the seller would go down… on the price… if I could get it for $2.5 million I’d jump on it.” You’re almost there— don’t make any stupid mistakes. Tell her you will do “anything it takes” to make her happy. (Just make sure it’s legal in your state– no, not that —we’re talking rebate here).

8. She buys you a drink. She likes what she sees and is confident going after it. This is where, if you’re lucky, she’ll show you her…. check book and put out the money on that binder.

9. When you ask her to go all the way, she says yes. That was a test. Don’t be crude. First, you never ask and second, she never says the word “yes”. You’ll know by her actions where this thing is going. (Yes, we are still talking houses here.) You’ve gotten all the right signals so don’t be afraid to make your big move — write up that offer. If you read her right, she’ll surrender (she’ll just make it seem like a surrender, she had your number since day 1) and happily sign the contract for that big spread. Time to pop the cork and share the Veuve Clicquot. All your hard work has paid off and you have a satisfied buyer. You should be satisfied at the same time (that works best). No, don’t smoke a cigarette; it’s bad for your health.

10. She offers to show you her secret piercing. Oh, wait a minute, that’s a sign for something else. Don’t even consider this offer if you’re married. (Honey, I was only joking for the audience. I couldn’t come up with a 10er.)

So, there you have it. Go out there and make some buyer happy. And don’t let a few rejections dampen your enthusiasm. It’s a numbers game and you’re bound to find the buyer of your dreams, even in a recession.

What signs tell you a buyer is really interested?

[Album credit: Second album released by the band Loverboy, in 1981 (Columbia Records). The band scored big with the album--- it sold 4 million copies.]

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