When Logos Go Bad


Bad branding. Who approved these logos?

bad-logo-toss1.gif (because they’re the easiest?)

bad-logo-41.gif (trying to take the pain out of seeing the dentist?)

kudawara-logo.gif (This must have been a pain to get approved)

bad-logo-crawl-test.gif (Beta not)

bad-logo-dough-boy.gif (gotta go boys. Looks alot like Dick’s below)

dc.gif Dick’s got the dough.


bad-logo-91.gif cited as world’s worst logo

They got the message:
arlington.gif

sinkist.gif Sinkist?
pg-logo.gif After years of fighting allegations that their logo was satanic, P&G changed to one which risked no such grief. It is now painfully boring.

pg.gif

worst-logo.gif (Where do you park?)
worst-logo-1.gif Nathan’s could use this one

bad-logo-11.gif Brazilian Institute for Oriental Studies (yes, that is a temple). This won bt3a’s Phallic Logo award in 2005.

Lost in Translation: Sometimes foreign brand names don’t travel well.

bad-logo-zit.gif

bad-logo-51.gif

bad-logo-transit.gif

bad-brand-names.gif

Sources: Google Images; crossroads; presentation Zen; get hypocritical; bt3a;

Further Reading:

Why Do All Real Estate Logos Suck So Bad? (FoREM)
What Makes A Great Logo? (The Thinker)
Successful logos Explained (William L. Haig) credible, trustworthy, forward thinking

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9 Responses to “When Logos Go Bad”


  1. 1 mike simonsen Apr 19th, 2007 at 6:52 pm

    haha. I had that same reaction to the seomoz crawl test. it’s a killer tool. WTF with the logo tho?

  2. 2 sellsius Apr 19th, 2007 at 9:40 pm

    yeah what were they thinking? And no one noticed?

  3. 3 John R. Chiappolini Apr 20th, 2007 at 12:25 am

    Ya know the graphic designers charge big bucks to design
    these logo’s. The companies that approved their use for their products or services may have thought they were cute.
    However, the graphic designers are laughing all the way to the bank! The Arlington logo was particularly disturbing
    for any parent of young children… Although you can look at it as inocent but behind it is a sick mind… These companies were suckers! literally… This may come as a shock to some there are still decent people in the world that would prefer a clear idea or signal of what your company is about. These fail or maybe they do attract the customers they want…Whatever!

  4. 4 Greg Perry Apr 20th, 2007 at 12:36 pm

    Amazing! Great finds. I had a chuckle over a couple of them.

  5. 5 FlyingMonkeyWarrior Apr 21st, 2007 at 11:47 am

    OMG you guys are so hot and those Logos are so funny. Thanks.

  6. 6 Laurie Manny Apr 23rd, 2007 at 3:11 am

    While I am cracking up laughing at many of these I can’t help but consider the level of absolute “dumb” that approved these for use.

  7. 7 sellsius Apr 23rd, 2007 at 10:06 am

    And someone actually had to pay for them.

  8. 8 OMG RANDOM GUY Apr 9th, 2008 at 10:04 am

    VERY FUNNY LONG TIME XD

  1. 1 Unintentionally Funny Logos and Ways to Avoid Them « What Would You Say? Pingback on Sep 4th, 2008 at 5:09 pm

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