Ad:tech New York, Day 1, Part 2: Sellsius Cheat Sheet

It’s better to have an army of committed nobodies than a few drive by somebodies ~ Guy Kawasaki

cheat sheet

More notes from the panels at ad:tech New York.

What Marketers Need to Know About Mobile Apps and Mobile Web

(panelists: MSNBC, GetJar, Cielo Mobile, Zumobi. Moderator: Wunderman NY)

mobile apps are content
much mobile provides an entertaining touch point
apps MUST be useful and relevant to location
GetJar is an app supermarket.
Who’s downloading apps? – mostly 18-35 year olds (Get Jar)
In US, most apps are being used for social media (networking), while in India apps are desired for productivity (browser, backup photos)
people are open to ads on apps
“clicks” are fleeting impressions, losing measurement value to advertisers
apps = accessability
note to self — subscribe to Mobile Marketer
Ask yourself– what kind of phone does my target market use?
apps are media, with deep engagement and high session times
Marketers gold = Reach + Engagement + Touch points
Apps are a Reach scorecard but does it drive traffic?
18-35 yr olds share apps as social currency
note to self– check out ebuddy, a web & mobile messenger
“Every brand is a publisher”
App ought provide brand relevant content, brand attributes, convenience, enhance productivity and be entertaining

Marketing 3.0 Building Great Brands in the Digital Age

(panelists: HP, Phillips, Tourism in Queensland, Australia, JD Power & Assoc)

HP likes whitepapers, web seminars, online/offline integration & multiple touch points. They get good results from blog posts.
Aussie Tourism likes to build email subscriptions
Phillips used social media with success for Sonicare. It provided consumer insights about brand. Loyal users drove powerful word of mouth
Use promotions tab on your Facebook page to advertise deals, coupons, etc.
“Test to invest” (experiment on digital)
Work from a goal perspective.
Learn from your failures
JD Power listens on social media, monitors threats, and joins the conversation. SM will amplify a problem and turn it into a bomb if you are not in the conversation
“It’s better to have an army of committed nobodies than a few drive by somebodies” — quoting Guy Kawasaki (from this post) (I love this Guy)
Social media metrics can be a trap… or at least an obstacle. For example, not all moms are the same
today’s 16 year old wants a job, not a car (for socializing)
don’t just listen, hear
in social media, the term media is not a good one because it leads to certain “media” behavior
gain knowledge, give knowledge
deliver things of value
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