Bare Butt Marketing

Published by Joseph Ferrara August 27th, 2008 in Marketing tips.

Believing that less is more, Lush, a British company that makes handmade soap uses little packaging on its products. The company decided to hit the streets the same way to promote their wares (yes, the soap). Copyranter called it Girlrilla Assvertising.

This unveiling event was in Berlin but Lush has bared its butt in Britain too. Blimey.

Apparently, the marketing works and the ~~employees~~ products get a lot of second looks. Those who looked at the front of the apron saw the come-on message: “Ask me why I’m naked.”

Don’t think I’d recommend this outside-the-pants marketing …. unless you rent to college frat boys.

Source: Chinaview.cn. “Ask Me why I’m naked” video here.

Update: As usual, the “Notorious One”, has his own take-it-off spin. Nakedlistings? (Yes, I do remember that conversation.)

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glenng

Doesn't PETA (people for the ethical treatment of animals) demostrate in a similar manner? However, they usually get stares but not many positive comments.

jfsellsius

Yes, PETA has practically built a brand around naked celebrity anti-fur ads.
here's a sample: http://blog.peta.org/archives/2007/12/eva_mende...

glenng

I did get some photos when they were demostrating here and body painted like zebras.

yattermatters

Thanks Joe.

Dare I say this cracked me up. :>)

jfsellsius

That's what matters :)

Sabrina

I would think this would be against the law. Isn't it illegal to be naked in public? Maybe he police look the other way if you look good naked.

jfsellsius

In most countries, yes. This was done in the UK and Germany. Perhaps they
found a loophole or way around it :)

Interestingly, in New York, women have the right to go topless. One woman
who was arrested sued and got $29,000. http://tinyurl.com/22gavl

L

ah yes, gotta love Lush. they were doing the same thing here in boulder, co on pearl street mall except they actually had some kind of shorts on under the apron... i don't know if they got any more business because of it, though.