Sellsius real estate marketing blog

Joe,

In 2003, I tried to get the management at Coldwell Banker to approach our corporate decision makers on pursuing a local partnership with Starbucks for space next door while our new office was being finished in a strip shopping center in Franklin Lakes, NJ. My Office and Regional Managers thought it to be an interesting idea, but didn't want to engage corporate on it, siting lack need ,since we were sitting near the anchor grocery store, and questionable ROI. Fast forward this story 4 years later, Starbucks opens in a somewhat remote location on the south end of town next to a beauty salon. The place is packed on the weekends with little room to sit and ongoing traffic during the week. What we wouldn't give in this slower market to have that traffic walking by our front door now. Hindsight can sometimes be a kick in the rear and a lesson in "be proactive - sometimes you just have to do it yourself". Thanks for the interesting article.

Becky Boomsma
www.BeckyBoomsma.com
http://twitter.com/BBoomsma

Right. That kind of piggyback marketing makes a lot of sense. You were
obviously ahead of your time, Becky.

Joe,

Thanks for your latest updated on efforts to marry coffee, cafe, and real estate. Did you see this article in the NYTimes, published January 2008?

New Listings With Your Decaf?
http://tinyurl.com/RECafe2-0

As you may know, The Real Estate Cafe was founded in 1995. Over the past decade and a half, a variety of other business concepts and news articles have been appeared using the words "real+estate+cafe"
http://tinyurl.com/RECafe2-0-PR1

Bill Wendel

--
"The next major revolution in real estate will be fee based services replacing the blanket commission pricing that has dominated the industry for so long."
Former Chief Economist, National Association of Realtors

Bill Wendel
The Real Estate Cafe
Serving a menu of money-saving services since 1995
97a Garden St.
Cambridge, MA 02138
617-661-4046 office / cell
http://twitter.com/realestatecafe

Back to 2001 ING, an online bank, opened a Direct Cafe branch in Philadelphia. They also have one in NYC. http://tinyurl.com/dhxcnr

I do see office diggs changing. The starbuck's atmosphere is coming to the real estate office atmospheres.

In the past I would rather meet a client in a Starbuck's or Panera rather then in a stuffy office.