Guest Post by Douglas Lazovick
I am a real estate professional (Arizona RE license) and a social media enthusiast. I particularly love Twitter’s platform and how their open API encourages people to make it even better. Recently, somebody posed the question to me “How can real estate professionals use twitter to get business.” And this is how Deed Street began.
Let me start off by saying that I am a big believer in social capital. If you are using Twitter, committed to being awesome and are providing valuable RE information once in a while, good stuff will come your way. However, unless your followers are looking to buy or sell a house at the exact moment you tweet, they don’t care about your real estate related tweets. Additionally, your RE tweets are almost immediately lost in a sea of tweets.
Many of the people who use twitter, though will one day need to buy or sell a house. At that time, wouldn’t it be convenient if they could easily find the valuable RE information that you work so hard to provide via Twitter? How about if that place was in a centralized, moderated real estate social media hub?
Welcome to DeedStreet. DeedStreet, using twitter as a content platform, is a social media tool that aggregates Real Estate specific tweets. Ultimately, we think you will find DeedStreet as a necessity to use in combination with Twitter to earn business because:
1. People can become desensitized to promotional activity in their Twitter feeds
2. DeedStreet centralizes valuable information germane to real estate–decentralized, unorganized and unfiltered info on Twitter alone loses value quickly
3. DeedStreet allows agents to establish credibility in a transparent community and foster relationships with consumers across a trusted social network.
To get started, you simply need to Log-in to DeedStreet with your Twitter account. Then, start TAGGING your RE related tweets with the caret “^” symbol (reminded us of a roof of a house), which serves as our Real Estate hashtag. You can tag by neighborhood, city, zip, state, or whatever keyword you would like to dominant on DeedStreet, e.g., ^Soho, ^Phoenix, ^90210, ^Maine, ^Mortgage. Or, you can tag general RE commentary with two carets in a row (^^).
After you have logged-in to DeedStreet you don’t need to post from our site for us to catch it. As long as you use a “^”, you can use Tweetdeck, HootSuite your mobile phone, twitter.com, etc. Once tagged, your RE tweets will be indexed and searchable on DeedStreet by every word within the tweet; so it’s only necessary to tag one word within the tweet.
In addition, we have a widget that you can embed on your website/blog, so only your real estate related tweets appear on your website/blog. Once you’ve logged-in to DeedStreet, you can get the widget here.
On our end, we will work hard to continually improve the site and ensure buyers and sellers can find the most relevant and useful RE tweets. We also intend to explore aggregating real estate content from other social networking sites (most notably Facebook) in the near future. Please check out the site and start labeling those tweets.
Do not hesitate to contact me with any feedback. You can reach me on Twitter, Facebook, or email me at doug@deedstreet.com or call me on my cell phone (480) 282-2100.
Douglas Lazovick
