Experiential Marketing: More Than Hot Air

Hot Stuffing

Kraft Foods wants to give consumers of its Stove Top stuffing a warm feel for the stuff by heating Chicago bus shelters containing their ads. Heck, if they add the smell, they’ll really have something for folks to crave.

“Experiential marketing” is a way of communicating a brand through a personal experience with the consumer (like a ride on Space Mountain at Disney World) and is a response by marketers to the ad-battered consumers’ desire to ignore or avoid traditional advertising, using digital recorders and the fast forward button.

With the holidays and cold air upon us, these ads may be hot stuff.

Source: The New York Times Hot Food and Air at Bus Stops. (h/t Anthony Barba, iliketotallyloveit)

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