Once upon a time, a hotel decided to do a little marketing experiment….
The Andaz Hotel in London (Andaz means “personal style”) has started a reader-in-residence marketing program. Guests can have any book read to them (yes, even the naughty ones) by Damian Barr, a London Times journalist who came up with the idea. The program will run from April 14-28, 2008. The service is free. Dreamy.
Sources and Further reading: Hotel Chatter; USA Today.
