If Barack Obama does not take the White House, you don’t have to take your house. It’s called the Obama Contingency.
A developer is hoping to mix politics and real estate marketing by offering this deal to buyers of condo units at 540 West 28th Street (+art) in New York City’s Chelsea neighborhood or 2-40 51st Avenue in Long Island City:
If Barack Obama is not elected President of the United States next week, you can back out of your contract, “no questions asked”.
The developer, Erik Ekstein, said he added the Presidential contingency clause in all contracts signed before Election Day, November 4, 2008 after talking to potential buyers, who seemed to be holding off until the election. No word on how many buyers have taken Mr. Ekstein up on his political promise.
It is clever marketing except he might piss off supporters of John McCain or other candidates who happen to be shopping for a condo too. In my opinion, he’d do better giving BOTH Obama and McCain contingencies to be impartial– that would have been the democratic way to go.
Should you mix politics with real estate marketing (or anything)?
h/t Tony Longo (Condodomain)
