Miracle Amish electric home heater costs less to run than your coffee pot! Yours free (limit 2 to a customer). That’s the pitch. Oh yeah, some Chinese engineering genius deserves the credit too. Oh, brother.
Actually, it’s an example of some age old marketing persuasion techniques –
- pitch a “miracle” product
- piggyback a hot newsworthy topic (energy bills)
- make an extraordinary claim that may be true in some respect (cheaper to run than a coffee pot)
- get a trustworthy spokesperson with a good brand (the Amish)
- offer it for free (just buy the hand crafted Amish mantle to help the folks out)
- throw in some exotic mysterious secret sauce (Chinese engineering genius)
- get into mainstream media to build credibility (works for Z low).
The rest is money in the bank.
Oh yeah, throw in some gratuitous sexual innuendo.
Sources and Further Reading:
Heat Surge Fireplace–what’s up with that?
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