Comments on: How to Sell a House With a Mercedes Benz: 10 Perception Marketing Principles http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/ Thu, 20 Nov 2008 13:39:34 +0000 http://wordpress.org/?v=2.3 By: Lead is a Four Letter Word But When Did It Become Dirty? http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-196458 Lead is a Four Letter Word But When Did It Become Dirty? Mon, 25 Feb 2008 22:10:19 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-196458 [...] How to Sell a House with a Mercedes Benz: 10 Perception Marketing Principles [...] […] How to Sell a House with a Mercedes Benz: 10 Perception Marketing Principles […]

]]> By: Auto Dealers, Local Car Dealers, New Car Dealers, US Auto Sales :: » Mercedes-Benz Helps Sell Real Estate, Too http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-191911 Auto Dealers, Local Car Dealers, New Car Dealers, US Auto Sales :: » Mercedes-Benz Helps Sell Real Estate, Too Mon, 11 Feb 2008 09:08:08 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-191911 [...] to this real estate blog, this happens for several [...] […] to this real estate blog, this happens for several […]

]]> By: Blogestate Marketing: How Real Estate Blogs Get You Noticed http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-184943 Blogestate Marketing: How Real Estate Blogs Get You Noticed Mon, 28 Jan 2008 19:27:14 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-184943 [...] 10 Perception Marketing Principles [...] […] 10 Perception Marketing Principles […]

]]> By: Does Size Matter? Choosing a Real Estate Broker http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-183332 Does Size Matter? Choosing a Real Estate Broker Thu, 24 Jan 2008 18:21:48 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-183332 [...] How to Sell a House with a Mercedes: 10 Perception Principles. [...] […] How to Sell a House with a Mercedes: 10 Perception Principles. […]

]]> By: sellsius http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182910 sellsius Wed, 23 Jan 2008 15:47:01 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182910 Tim I read your post. It is excellent and TRUE. Here is my real life experience. I used to sell my artwork in art fairs. One experimental piece I could not sell for the life of me. (my wife said it was ugly and thats why it wouldn't sell-- probably right). So, my natural reaction was to lower the price, again and again. Still it never sold. Then one day I decided - heck, I'll just raise the price higher than any of my other pieces-- and, lo and behold, the piece sold as soon as I put it out at that high price--- not only did I get the highest price but the buyer wanted the piece as a wedding present with a special engraving. The perception was, I believe, that the higher price indicated higher quality. To the extent property is not cookie cutter identical, any features which distinguish a property can be used to justify a higher price. Real estate is a very emotional purchase and very often "unzillowable". How do you put a price tag on a sunset? Tim

I read your post. It is excellent and TRUE.

Here is my real life experience. I used to sell my artwork in art fairs. One experimental piece I could not sell for the life of me. (my wife said it was ugly and thats why it wouldn’t sell– probably right). So, my natural reaction was to lower the price, again and again. Still it never sold. Then one day I decided - heck, I’ll just raise the price higher than any of my other pieces– and, lo and behold, the piece sold as soon as I put it out at that high price— not only did I get the highest price but the buyer wanted the piece as a wedding present with a special engraving. The perception was, I believe, that the higher price indicated higher quality.

To the extent property is not cookie cutter identical, any features which distinguish a property can be used to justify a higher price. Real estate is a very emotional purchase and very often “unzillowable”. How do you put a price tag on a sunset?

]]> By: Tim Ayres http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182903 Tim Ayres Wed, 23 Jan 2008 15:27:08 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182903 Oops. The post is <a href="http://blog.timayres.ca/2008/01/15/price-vs-quality-how-much-does-marketing-influence-you/" rel="nofollow">here.</a> Oops. The post is here.

]]> By: Tim Ayres http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182898 Tim Ayres Wed, 23 Jan 2008 15:25:26 +0000 http://blog.sellsiusrealestate.com/marketing-tips/how-to-sell-a-house-with-a-mercedes-benz-10-perception-marketing-principles/2008/01/23/#comment-182898 This is a fantastic and very interesting post. Behavioural economics is a fascinating subject that defies logic in many ways. When most people are confronted with the facts above they are astonished and think that the facts would never apply to them! I wrote a <a>post </a> last week about price perceptions of quality. Check it out if you're interested. Thanks, Tim Ayres - REALTOR® Royal LePage Coast Capital Realty Sooke, British Columbia, Canada This is a fantastic and very interesting post. Behavioural economics is a fascinating subject that defies logic in many ways. When most people are confronted with the facts above they are astonished and think that the facts would never apply to them! I wrote a post last week about price perceptions of quality. Check it out if you’re interested.

Thanks,

Tim Ayres - REALTOR®
Royal LePage Coast Capital Realty
Sooke, British Columbia, Canada

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